EBusiness manager

Description

eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.

Other titles

The following job titles also refer to eBusiness manager:

eBusiness development manager
e-business managers
eCommerce manager
eBusiness managers
e-commerce manager
web business development manager
eBusiness development officer
e-commerce development manager
e-business manager

Minimum qualifications

Bachelor’s degree is generally required to work as eBusiness manager. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

EBusiness manager is a Skill level 4 occupation.

EBusiness manager career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to eBusiness manager.

ICT business analysis manager
ICT business development manager
online marketer
search engine optimisation expert
ICT business analyst

Long term prospects

These occupations require some skills and knowledge of eBusiness manager. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of eBusiness manager with a significant experience and/or extensive training.

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of eBusiness manager.

Business intelligence: The tools used to transform large amounts of raw data into relevant and helpful business information.
Digital marketing techniques: The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
E-commerce systems: Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
Business strategy concepts: The terminology related to the design and implementation of major trends and aims which are taken by an organisation’s executives, while keeping in mind its resources, competition and environments.
Electronic communication: Data communication performed through digital means such as computers, telephone or e-mail.
Ict market: The processes, stakeholders and the dynamics of the chain of goods and services in the ICT market sector.
Sales strategies: The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Mobile marketing: The study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.

Essential skills and competences

These skills are necessary for the role of eBusiness manager.

Plan marketing strategy: Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
Implement marketing strategies: Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Manage budgets: Plan, monitor and report on the budget.
Define technology strategy: Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.
Perform business analysis: Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business’ needs and determining areas of opportunity.
Create business process models: Develop formal and informal descriptions of the business processes and the organisational structure by using business process models, notations and tools.
Plan digital marketing: Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Track key performance indicators: Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Analyse business requirements: Study clients’ needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
Implement sales strategies: Carry out the plan to gain competitive advantage on the market by positioning the company’s brand or product and by targeting the right audience to sell this brand or product to.
Develop online sales business plan: Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
Implement strategic planning: Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of eBusiness manager. However, mastering this knowledge allows you to have more opportunities for career development.

Sales argumentation: Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
Business requirements techniques: The procedures required to identify and analyse business and organisational needs.
Web analytics: The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users’ behaviour and to improve the performance of a website.
Ict sales methodologies: The practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.
Brand marketing techniques: The methods and systems used in researching and establishing a brand identity for marketing purposes.
Business process modelling: The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process and model its further development.
Information confidentiality: The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with confidential information and the risks of non-compliance.
Publishing strategy: The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of eBusiness manager. However, mastering these skills and competences allows you to have more opportunities for career development.

Communicate with customers: Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Use different communication channels: Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Measure customer feedback: Evaluate customer’s comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
Conduct search engine optimisation: Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Build business relationships: Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Apply customer engagement strategy: Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
Make strategic business decisions: Analyse business information and consult directors for decision making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.
Lead the brand strategic planning process: Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innovation and strategies on consumer insights and needs.

ISCO group and title

2431 – Advertising and marketing professionals

 

 


 

 

References
  1. EBusiness manager – ESCO
Last updated on August 8, 2022

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