Develop promotional tools

Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.

developing promotional tools
create promotional tools
design promotional tools
produce promotional tools
develop tools for promotions

skill/competence

cross-sector

Develop promotional tools is an essential skill of the following occupations:

Product manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Fundraising manager:
Fundraising managers are responsible for raising money on behalf of organisations, often non-profit such as charities. Moreover, they manage the fundraised resources developing programs for its use. They perform a variety of tasks to raise money such as developing corporate partnerships, coordinating direct mail campaigns, organizing fundraisers, contacting donators or sponsors, and sourcing grant income from trusts, foundations and other statutory bodies.
Cultural centre director: Cultural centre directors manage operations of a cultural community centre, they organise and promote cultural activities and events, manage staff, and aim to promote the overall inclusion of cultural programmes in the community.

Develop promotional tools is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Product development manager: Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
Fundraising assistant: Fundraising assistants provide administrative support for fundraising managers. They target potential donators or sponsors by applying surveys. They process donations and grant payments, maintain electronic and paper filing systems for all grants and donations, acknowledge donations and write thank you letters and maintain fundraising records.
Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Specialised seller: Specialised sellers sell goods in specialised shops.
Cultural policy officer: Cultural policy officers develop and implement policies to improve and promote cultural activities and events. They manage resources and communicate with the public and media in order to facilitate interest in cultural programs and emphasize their importance in a community.
Cultural facilities manager: Cultural facilities managers direct the operations of facilities that provide cultural services such as theatre, movies and music. They plan and organise the daily operations of the related staff and facilities and ensure the organisation follows the latest developments in its field. They coordinate the different departments of the facility and manage the correct use of resources, policies and budgets.
Ticket issuing clerk: Ticket issuing clerks provide service to customers, sell tickets and fit the reservation offer to customers’ needs. They sell tickets for all events such as sporting, cultural and leisure activities. They provide customers with information on offers and make the necessary arrangements.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
International relations officer: International relations officers ensure the development of cooperation between international public organisations and governments. They facilitate communication between their organisation and foreign organisations and develop collaboration strategies, promoting a collaborative relationship beneficial for both parties.
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Policy officer: Policy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They evaluate effects of existing policies and report findings to the government and members of the public. Policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
Education programme coordinator: Education programme coordinators supervise the development and implementation of educational programmes. They develop policies for the promotion of education and manage budgets. They communicate with education facilities to analyse problems and investigate solutions.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Foreign affairs officer: Foreign affairs officers analyse foreign affairs policies and operations, and write reports outlining their analyses in a clear and comprehensible manner. They communicate with parties who benefit from their findings, and act as advisers in the development or implementation of or reporting on foreign policy. Foreign affairs officers may also perform administrative duties in the department, such as assisting with problems concerning passports and visas. They promote friendly and open communication between different nations’ governments and institutions.

References

1. Develop promotional tools – ESCO