Description
Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
Alternative labels
employ customer engagement strategy
customer engagement strategy application
administer customer engagement strategy
applying customer engagement strategies
applying a customer engagement strategy
implement customer engagement strategy
utilise customer engagement strategy
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Apply customer engagement strategy is an essential skill of the following occupations:
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Optional skill
Apply customer engagement strategy is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
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