Behavioural science

The investigation and analysis of subject behaviour through regulated and lifelike observations and disciplined scientific experiments.

knowledge

cross-sector

Behavioural science is an essential knowledge of the following occupations:

Paramedic in emergency responses: Paramedics in emergency responses provide emergency care to sick, injured, and vulnerable persons in emergency medical situations, before and during transport to a medical facility. They implement and oversee the transfer of the patient in connection with transport. They provide assistance in acute situations, implement life-saving emergency measures, and monitor the performance of the transportation process. As allowed by national law they may also provide oxygen, certain drugs, the puncture of peripheral veins and infusion of crystalloid solutions and perform endotracheal intubation if needed for the immediate prevention of threats for the life or health of an emergency patient.
ICT accessibility tester: ICT accessibility testers evaluate websites, software applications, systems or user interface components with regards to friendliness, operability of the navigation and visibility to all types of users, especially including those with special needs or disabilities.
ICT usability tester: ICT usability testers ensure compliance with requirements and strive for optimal usability within the software engineering cycle phases (analysis, design, implementation, and deployment). They also work closely with users (analysts) to research for and document user profiles, analyse tasks, workflows, and user scenarios.
Graphologist: Graphologists analyse written or printed materials in order to draw conclusions and evidence about traits, personality, abilities and authorship of the writer. They interpret letter forms, the fashion of writing, and patterns in the writing.
User experience analyst: User experience analysts assess client interaction and experience and analyse users’ behaviours, attitudes, and emotions about the usage of a particular product, system or service. They make proposals for the improvement of the interface and usability of products, systems or services. In doing so, they take into consideration the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership, as well as the person’s perceptions of system aspects such as utility, ease of use and efficiency, and user experience dynamics.

Behavioural science is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Computer scientist: Computer scientists conduct research in computer and information science, directed toward greater knowledge and understanding of fundamental aspects of ICT phenomena. They write research reports and proposals. Computer scientists also invent and design new approaches to computing technology, find innovative uses for existing technology and studies and solve complex problems in computing.

References

1. Behavioural science – ESCO