Description
Analyse different advertising outlets in order to buy the most appropriate advertising space for the product or service such as newspapers, posters, and advertisements. Negotiate conditions, prices, and follow up on the delivery of the purchased deal.
Alternative labels
procure advertising space
pay for advertising space
purchase advertising space
buying advertising space
buy ad space
Skill type
skill/competence
Skill reusability level
sector-specific
Relationships with occupations
Essential skill
Buy advertising space is an essential skill of the following occupations:
Advertising media buyer: Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
Optional skill
Buy advertising space is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Advertising media planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
References
- Buy advertising space – ESCO
