Conduct search engine optimisation

Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.

organise search engine optimisation
carry out search engine optimisation
manage search engine optimisation
undertake search engine optimisation
conduct a search engine optimisation
conducting search engine optimisation
conducting a search engine optimisation

skill/competence

cross-sector

Conduct search engine optimisation is an essential skill of the following occupations:

Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Travel agency manager: Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.
Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Conduct search engine optimisation is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.

Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Language engineer: Language engineers work within the field of computing science, and more specifically in the field of natural language processing. They aim to close the gap in translation between accurate human translations to machine-operated translators. They parse texts, compare and map translations, and improve the linguistics of translations through programming and code.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Webmaster: Webmasters deploy, maintain, monitor and support a web server to meet service requirements. They ensure optimum system integrity, security, backup and performance. They coordinate the content, quality and style of websites, execute the website strategy and update and add new features to websites.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Application engineer: Application engineers deal with the technical requirements, management, and design for the development of various engineering applications, such as systems, new product designs, or the improvements of processes. They are responsible for the implementation of a design or process improvement, they offer technical support for products, answer questions about the technical functionality and assist the sales team.

References

1. Conduct search engine optimisation – ESCO