Coordinate marketing plan actions

Description

Manage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 6 occupations
  • Optional in 7 occupations
  • Total: 13 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Advertising manager
    Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Sales manager
    Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
  • Property developer
    Property developers buy land, finance deals, order construction projects and orchestrate the process of development. They purchase a tract of land, decide on a marketing strategy, …
  • Banking products manager
    Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
  • Category manager
    Category managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…

Optional for

  • Chief marketing officer
    Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
  • Insurance agency manager
    Insurance agency managers coordinate and oversee the operations of an institution or a branch of an institution that offers insurance services. They provide clients with advice on …
  • Public relations manager
    Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
  • Sport facility manager
    Sport facility managers lead and manage a sport facility or venue, including its operations, programming, sales, promotion, health and safety, development, and staffing. They ensur…
  • Construction general contractor
    Construction general contractors take on the responsibility to deliver a construction project. They participate on bid processes for construction projects and hire subcontractors t…
  • Museum director
    Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
  • Promotion manager
    Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …

Related skills

 
Last updated on February 18, 2026

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