Define brand identity

Define the characteristics of a brand. Identify what the brand stands for. Develop a strong brand perception both internally and externally.

define a brand identity
delineate brand identity
establish brand identity
set brand identity
distinguish brand identity
define brand identities
defining brand identity

skill/competence

cross-sector

Define brand identity is an essential skill of the following occupations:

Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.

Define brand identity is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Department store manager: Department store managers organise and control the operations and staff of establishments which provide retail services.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

References

1. Define brand identity – ESCO