Description
Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website traffic.
Alternative labels
research website user base
research website traffic
research users of website
research website users and traffic
perform website user base research activities
identify needs of website users to increase traffic
conduct research into the needs of website users
analyse traffic and user base of website
analyse and identify needs of website users to increase traffic
analyse website users to increase traffic
research user base of website
research online user base
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Research website users is an essential skill of the following occupations:
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Optional skill
Research website users is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Vlogger: Vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Vloggers post these videos online on social media or streaming platforms, often accompanied with written text. They also interact with their viewers via comments.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Blogger: Bloggers write online articles on a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Bloggers also interact with their readers via comments.
References
- Research website users – ESCO
