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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Use theoretical marketing models
Description
Interpret different academic theories and models of academic nature and make use of them to create the marketing strategy of the company. Employ strategies such as the 7Ps, the customer lifetime value, and the unique selling proposition (USP).
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 0 occupations
- Optional in 3 occupations
- Total: 3 occupations
- Most common in: ISCO major group 1 (Managers)
Optional for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Commercial directorCommercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing …
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
Related skills
- Implement marketing strategies
- E-commerce systems
- Perform market research
- Project management
- Analyse consumer buying trends
- Use analytics for commercial purposes
- Market pricing
- Align efforts towards business development
- Market entry strategies
- Liaise with managers
- Customer segmentation
- Content marketing strategy
Last updated on February 18, 2026
