Visual presentation techniques

The visual representation and interaction techniques, such as histograms, scatter plots, surface plots, tree maps and parallel coordinate plots, that can be used to present abstract numerical and non-numerical data, in order to reinforce the human understanding of this information.

visualization interface
Infoviz
Infovis
information visualization
information visualisation

knowledge

sector-specific

Visual presentation techniques is an essential knowledge of the following occupations:

Data scientist: Data scientists find and interpret rich data sources, manage large amounts of data, merge data sources, ensure consistency of data-sets, and create visualisations to aid in understanding data. They build mathematical models using data, present and communicate data insights and findings to specialists and scientists in their team and if required, to a non-expert audience, and recommend ways to apply the data.
Market research analyst: Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Technical communicator: Technical communicators prepare clear, concise and professional communication from product developers to users of the products such as online help, user manuals, white papers, specifications and industrial videos. For this, they analyse products, legal requirements, markets, customers and users. They develop information and media concepts, standards, structures and software tool support. They plan the content creation and media production processes, develop written, graphical, video or other contents, generate media output, release their information products and receive feedback from the users.
ICT consultant: ICT consultants provide advice on how to optimise the use of existing tools and systems, make recommendations for the development and implementation of a business project or technological solution and contribute to project definitions. They raise awareness on information technology innovations and their potential value to a business. They also participate in the assessment and choice of ICT solutions.
Data analyst: Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sources and repositories provide consistent and reliable data. Data analysts use different algorithms and IT tools as demanded by the situation and the current data. They might prepare reports in the form of visualisations such as graphs, charts, and dashboards.
Chief data officer: Chief data officers manage companies’ enterprise-wide data administration and data mining functions. They ensure data are used as a strategic business asset at the executive level and implement and support a more collaborative and aligned information management infrastructure for the benefit of the organisation at large.

Visual presentation techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

ICT test analyst: ICT test analysts work in testing environments, assessing products, checking for quality and accuracy, or creating tests scripts. They design tests which are then implemented by testers.
Field survey manager: Field survey managers organise and supervise investigations and surveys on the request of a sponsor. They monitor their implementation according to production requirements and lead a team of field investigators.
Cadastral technician: Cadastral technicians design and create maps and blue-prints, converting new measurement results into the real estate cadastre of a community. They define and indicate the property boundaries and ownerships, land use, and create city and district maps using measurement equipment and specialised software.
ICT intelligent systems designer: ICT intelligent systems designers apply methods of artificial intelligence in engineering, robotics and computer science to design programs which simulate intelligence including thinking models, cognitive and knowledge-based systems, problem solving, and decision making. They also integrate structured knowledge into computer systems (ontologies, knowledge bases) in order to solve complex problems normally requiring a high level of human expertise or artificial intelligence methods.
ICT business analysis manager: ICT business analysis managers identify areas where information system changes are needed to support business plans and monitor the impact in terms of change management. They contribute to the general ICT functional requirements of the business organisation. ICT business analysis managers analyse business needs and translate them into ICT solutions.
Big data archive librarian: Big data archive librarians classify, catalogue and maintain libraries of digital media. They also evaluate and comply with metadata standards for digital content and update obsolete data and legacy systems.
ICT business development manager: ICT business development managers increase business opportunities for the organisation and develop strategies that will enhance the smooth running of the organisation, product development and product distribution. They negotiate prices and establish contract terms.
ICT usability tester: ICT usability testers ensure compliance with requirements and strive for optimal usability within the software engineering cycle phases (analysis, design, implementation, and deployment). They also work closely with users (analysts) to research for and document user profiles, analyse tasks, workflows, and user scenarios.
Data quality specialist: Data quality specialists review organisation’s data for accuracy, recommend enhancements to record systems and data acquisition processes and assess referential and historical integrity of data. They also develop documents and maintain data quality goals and standards and oversee an organisation’s data privacy policy and monitor compliance of data flows against data quality standards.
Market research interviewer:
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
Knowledge engineer: Knowledge engineers integrate structured knowledge into computer systems (knowledge bases) in order to solve complex problems normally requiring a high level of human expertise or artificial intelligence methods. They are also responsible for eliciting or extracting knowledge from information sources, maintaining this knowledge, and making it available to the organisation or users. To achieve this, they are aware of knowledge representation and maintenance techniques (rules, frames, semantic nets, ontologies) and use knowledge extraction techniques and tools. They can design and build expert or artificial intelligence systems that use this knowledge.
Survey enumerator: Survey enumerators perform interviews and fill in forms in order to collect the data provided by interviewees. They can collect information by phone, mail, personal visits or on the street. They conduct and help the interviewees administer the information that the interviewer is interested in having, usually related to demographic information for governmental statistical purposes.
Digital media designer: Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.
User experience analyst: User experience analysts assess client interaction and experience and analyse users’ behaviours, attitudes, and emotions about the usage of a particular product, system or service. They make proposals for the improvement of the interface and usability of products, systems or services. In doing so, they take into consideration the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership, as well as the person’s perceptions of system aspects such as utility, ease of use and efficiency, and user experience dynamics.
ICT business analyst: ICT business analysts are in charge of analysing and designing an organisation’s processes and systems, assessing the business model and its integration with technology. They also identify change needs, assess the impact of the change, capture and document requirements and then ensure that these requirements are delivered whilst supporting the business through the implementation process.

References

1. Visual presentation techniques – ESCO