Web analytics

Description

The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 1 occupations
  • Optional in 7 occupations
  • Total: 8 occupations
  • Most common in: ISCO major group 2 (Professionals)

Essential for

  • Search engine optimisation expert
    A Search Engine Optimisation Expert is a digital marketing professional who specializes in increasing a website’s visibility on search engines like Google, Bing, and Yahoo. By opti…

Optional for

  • EBusiness manager
    eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and…
  • ICT research consultant
    ICT research consultants perform targeted ICT research and provide a final report to the client. They also use ICT tools to design questionnaires for surveys, analyse the results, …
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Product manager
    Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market re…
  • Data analyst
    Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sourc…
  • Webmaster
    Webmasters deploy, maintain, monitor and support a web server to meet service requirements. They ensure optimum system integrity, security, backup and performance. They coordinate …
  • User experience analyst
    User experience analysts assess client interaction and experience and analyse users' behaviours, attitudes, and emotions about the usage of a particular product, system or service.…

Related skills

 
Last updated on February 18, 2026

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