Is a cover letter still worthwhile in 2022?

Cover letter article illustration

In today’s job market, a cover letter can make or break your chances of landing an interview. But with so many employers now opting to forego this step in the hiring process, is a cover letter still worth your time? Let’s take a closer look.

In a word, yes!

Standing out from the job market competition can be daunting. One way to do this, besides a great resume, is with a well-written cover letter. Many candidates feel that the investment in time and effort isn’t worth it, but sending a solid cover letter along with every resume still has its advantages.

For one thing, a well-crafted letter allows you to showcase your writing skills and demonstrate that you are taking your application seriously–an impression that could make all the difference. Beyond that, it also allows you to explain why you’d be perfect for the job; unlike a resume, which is limited by space constraints, a cover letter offers more room to provide insights into your background and qualifications. The bottom line? Sending one can help ensure your resume gets noticed–and ultimately land you the interview.

So, take the time to write an effective cover letter; it may be more than worthwhile! Write what is needed rather than what you know about.

For some jobs, it is even more essential

A well-written cover letter can make the difference between landing an interview and being relegated to the “no” pile. But sometimes, a cover letter is even more critical than usual.

For example, if you’re applying for a job that requires excellent writing skills, your cover letter is an opportunity to show off your writing chops. Likewise, if you’re applying for a job that requires persuasive skills, your cover letter is an opportunity to make a case for why you’re the best candidate. In short, if a job requires special skills or qualifications, your cover letter is an excellent opportunity to demonstrate that you have what it takes to succeed in the role.

So if you’re looking to score a job that’s a little out of the ordinary, be sure to give your cover letter the attention it deserves.

A cover letter

Tips on how to make your cover letter stand out

Start with a hook – grab the reader’s attention from the first sentence.

The first sentence of a cover letter is often referred to as the “hook.” This is because it should grab readers’ attention and persuade them to keep reading. There are several ways to do this, but one of the most effective is to start with a firm overview of your qualifications.

For example, you might say, “I am a highly experienced marketing professional with a proven track record in delivering results.” This immediately tells the reader what you can offer and why they should be interested.

Another option is to start with a summary of your career highlights. For example, you could say, “I have eight years of experience in the financial industry, including five years at a top investment bank.” This gives the reader an overview of your skills and experience without going into too much detail.

Finally, you could also try starting with a “statistical hook” –a brief overview of your key accomplishments. For example, you might say, “During my three years as Marketing Manager, I increased sales by 20% and reduced costs by 10%.” Again, this hook grabs readers’ attention by focusing on numbers and results.

Whichever approach you choose, starting your cover letter with a strong hook will help to grab the reader’s attention and persuade them to keep reading.

Be clear and concise – get to the point quickly, and don’t use filler words or phrases

You must ensure you get your point across quickly and concisely when writing a cover letter. Your potential employer should not have to search for what you are trying to say, as this could leave a wrong impression. To ensure your cover letter stands out, it’s best to avoid filler words and phrases. These don’t add anything significant to the discussion but take up valuable real estate.

Additionally, try to demonstrate an understanding of the job requirements: focusing on how the skills and experiences listed in your resume match the role will be an effective strategy for powerfully conveying your qualifications. If you can get to the point quickly and make clear why you’re a good fit for the role at hand, your cover letter will stand out from the competition and go a long way toward getting you noticed by employers.

Tailor it to the company – show that you have done your research and understand what they are looking for in a candidate

Writing the perfect cover letter can be challenging; however, taking the time to customize it for the company you are applying to is an important step in ensuring that your resume stands out. Tailoring your cover letter isn’t just about including targeted keywords; it’s about understanding what the company is seeking and demonstrating that you have the right qualities and skills to meet their needs. Researching the company and its mission statement, values, and goals will help you frame your qualifications so that they are most relevant for this job opening.

Additionally, by focusing directly on how you match up with their criteria and why their work inspires you, you will make your cover letter unique to this opportunity. Finally, having a clear structure and formatting with no typos or grammatical errors will ensure a professional impression with every submission. Investing extra effort into customizing your cover letter for each position can help ensure that yours is one of the few resumes chosen for further review.

Conclusion

Although using a cover letter may be waning in some fields, it is still essential for introducing yourself to a potential employer. In fact, about 53% of employers prefer candidates with a cover letter, so it is far from obsolete. It’s your opportunity to explain why you are the best candidate for the job and showcase your skills and experience. And, to make your cover letter shine from other applications, don’t forge to start with a hook to grab the reader’s attention, be clear and concise, and tailor it to the company.

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