Description
Promote the website to users, business partners and search engines. Optimise the website exposure to search engines, send out emails, determine pricing and policies and conduct marketing actions.
Alternative labels
website marketing
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Enhance website visibility is an essential skill of the following occupations:
Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Optional skill
Enhance website visibility is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Webmaster: Webmasters deploy, maintain, monitor and support a web server to meet service requirements. They ensure optimum system integrity, security, backup and performance. They coordinate the content, quality and style of websites, execute the website strategy and update and add new features to websites.
References
- Enhance website visibility – ESCO
