Interview focus groups

Interview a group of people about their perceptions, opinions, principles, beliefs, and attitudes towards a concept, system, product or idea in an interactive group setting where the participants can talk freely amongst themselves.

focus groups
ask focus groups
consult focus groups
discuss with focus groups
focus group interviewer
focus group interview

skill/competence

cross-sector

Interview focus groups is an essential skill of the following occupations:

Interview focus groups is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Field survey manager: Field survey managers organise and supervise investigations and surveys on the request of a sponsor. They monitor their implementation according to production requirements and lead a team of field investigators.
Sociologist: Sociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved by describing their legal, political, and economic systems and their cultural expressions.
Media scientist: Media scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Market research interviewer:
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
Linguist: Linguists study languages scientifically. They master languages and can interpret them in terms of their grammatical, semantic, and phonetic characteristics. They research the evolution of language and the way it is used by societies.
Anthropologist: Anthropologists research all aspects of life pertaining to humans. They study the various civilisations that have existed along the time and their ways of organisation. They attempt to analyse the physical, societal, linguistic, political, economical, philosophical, and cultural aspects of different people. The aim of their studies is to understand and describe the past of humanity and solve topical societal problems. They explore different perspectives such as philosophical anthropology.
Geographer: Geographers are scholars who study human and physical geography. Depending on their specialisation, they study political, economical and cultural aspects of humanity contained within human geography. Moreover, they study land formations, soils, natural frontiers, and water flows contained in physical geography.
Demographer: Demographers study a variety of parameters related with population. They develop, based on their observations, statistical analyses on the evolutions and changes of births, elderly, marriage and divorce, employment, mortality, immigration and related matters.

References

1. Interview focus groups – ESCO