Description
The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 4 occupations
- Optional in 7 occupations
- Total: 11 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
Optional for
- Commercial directorCommercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing …
- Purchasing managerPurchasing managers are in charge of buying goods, equipment and services for their company, and try to ensure the most competitive prices. They are also responsible for negotiatin…
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Business valuerBusiness valuers provide valuation assessements of business entities, stock and other securities and intangible assets, in order to assist their clients in strategic decision-makin…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Product managerProduct development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market re…
- Supply chain managerSupply chain managers plan, manage and coordinate all activities related to the sourcing and procurement of supplies needed to run manufacturing operations from the acquisition of …