Marketing is a dynamic and fast-paced field with constantly evolving strategies and technologies. Staying ahead of the curve is crucial for success, and earning relevant certifications can help you demonstrate your expertise and credibility. This post will explore some of the best credentials for marketing professionals, including digital marketing, analytics, and strategy.
By the way, if you are interested In certifications in other areas than this one, you might want to read this article.
Google Ads Certification
Google Ads is one of the world’s most popular and effective online advertising platforms. It allows businesses of all sizes and industries to reach potential customers across the web, on mobile devices, and YouTube. But to get the most out of Google Ads, you must have the right skills and knowledge to create, manage, and optimize your campaigns.
That’s where Google Ads certifications come in. These are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to show that Google recognizes you as an expert in online advertising.
What is it?
A Google Ads certification is a credential you can earn by passing one or more online exams on Skillshop, Google’s online learning platform. There are 11 Google Ads certifications currently available:
Google Ads Search
Google Ads Display
Google Ads Video
Shopping ads
Google Ads Apps
Google Ads Measurement
Google Ads Search Professional
Google Ads Display Professional
Google Ads Video Professional
Google Ads Creative
Grow Offline Sales
Each certification covers a specific aspect of Google Ads, such as search ads, display ads, video ads, app ads, shopping ads, measurement, and creative or offline sales. You can take one or more exams depending on your goals and interests.
Who is it for?
Google Ads certifications are for anyone who wants to learn how to use Google Ads effectively and professionally. Whether you are a marketer, an advertiser, a business owner, a student, or a job seeker, getting certified can help you achieve your objectives.
Some of the benefits of getting certified are:
You can demonstrate your skills and knowledge to potential employers or clients.
You can boost your confidence and credibility as an online advertiser.
You can stay updated on the latest features and best practices of Google Ads.
You can access exclusive resources and opportunities from Google.
How to get it?
To get a Google Ads certification, you need to follow these steps:
Create a Skillshop account if you don’t have one already. You can use your existing Google account or create a new one.
Choose the certification exam you want to take from the Skillshop Google Ads Certification page.
Review the learning materials and prepare for the exam. You can access free online courses that cover marketing strategy and product tactics for each certification topic. You can also take practice tests to check your readiness.
Take the exam and pass it with an 80% or higher score. The exams are online and timed, ranging from 75 to 120 minutes, depending on the topic. You can retake the exam after 24 hours if you don’t pass it on your first attempt.
Download or share your certification badge from your Skillshop profile. Then, you can add it to your resume, LinkedIn profile, website, or email signature.
The requirements for getting certified vary depending on the exam topic. For example, some exams require prior experience or education in online advertising, while others are more beginner-friendly. The time and cost also depend on how much preparation you need and how many exams you want to take.
Generally speaking, getting certified is free of charge, as there is no fee for taking the exams or accessing the learning materials. However, you may need to invest some time and effort to study and practice before taking the exams.
The validity of your certification also varies depending on the exam topic. Some certifications expire after one year, while others expire after two years. You must retake the exam before your certification expires to maintain your status.
Getting a Google Ads certification is a great way to enhance your skills and showcase your expertise in online advertising. By following these steps, you can get certified quickly and enjoy the benefits of being a Google Ads professional.
HubSpot Inbound Marketing Certification
Inbound marketing is a modern and effective way to attract, engage, and delight customers online. It focuses on creating valuable content and experiences that solve people’s problems and address their needs. Doing so helps build trust, credibility, and loyalty with your audience.
But to succeed with inbound marketing, you need the right skills and knowledge to apply the inbound methodology across your marketing, sales, and service activities. That’s where HubSpot Inbound Marketing Certification comes in. This is a professional accreditation that HubSpot, a leading provider of inbound marketing and sales software that helps businesses attract, engage, and delight customers, offers to individuals who demonstrate proficiency in the fundamentals and best practices of inbound marketing.
What is it?
HubSpot Inbound Marketing Certification is a credential you can earn by passing an online exam on HubSpot Academy, HubSpot’s online learning platform. The exam covers the following topics1:
Inbound Marketing Fundamentals
Planning a Long-Term Content Strategy
Creating a Blog Post
Creating Topic Clusters and Pillar Pages
Understanding Social Media Promotion
Developing a Conversational Growth Strategy
Understanding Conversion Strategy
Creating a Lead Nurturing Strategy
Aligning Your Marketing with Your Sales Team
The exam consists of 60 multiple-choice questions with a time limit of 3 hours. You must score at least 80% to pass the exam and earn your certification.
Who is it for?
HubSpot Inbound Marketing Certification is for anyone who wants to learn how to use inbound marketing effectively and professionally. Whether you are a marketer, a business owner, a student, or a job seeker, getting certified can help you achieve your objectives.
Some of the benefits of getting certified are:
You can demonstrate your skills and knowledge to potential employers or clients.
You can boost your confidence and credibility as an inbound marketer.
You can stay updated on the latest features and best practices of inbound marketing.
You can access exclusive resources and opportunities from HubSpot.
How to get it?
To get HubSpot Inbound Marketing Certification, you need to follow these steps123:
Create a HubSpot Academy account if you don’t have one already. You can use your existing HubSpot account or create a new one.
Choose the Inbound Marketing Certification exam from the HubSpot Academy Certifications page.
Review the learning materials and prepare for the exam. You can access free online courses that cover the inbound methodology and how to apply it across marketing, sales, and service. You can also take practice tests to check your readiness.
Take the exam and pass it with an 80% or higher score. The exam is online and timed, so ensure you have a stable internet connection and enough time to complete it. You can retake the exam after 12 hours if you don’t pass it on your first attempt.
Download or share your certification badge from your HubSpot Academy profile. You can also add it to your resume, LinkedIn profile, website, or email signature.
The requirements for getting certified are minimal. You don’t need any prior experience or education in inbound marketing, as the learning materials will teach you everything you need to know. The time and cost involved are also low, as the exam and the learning materials are free of charge.
The validity of your certification is one year from the date you pass the exam. Therefore, you must retake the exam before your certification expires to maintain your status.
Getting HubSpot Inbound Marketing Certification is a great way to enhance your skills and showcase your expertise in inbound marketing. By following these steps, you can get certified quickly and enjoy the benefits of being a HubSpot Inbound Marketer.
Facebook Blueprint Certification
Facebook is one of the world’s most influential and popular online advertising platforms. It allows businesses of all sizes and industries to reach potential customers across Facebook, Instagram, Messenger, WhatsApp, and Audience Network.
The Facebook Blueprint Certification is a professional accreditation that Facebook offers to individuals who demonstrate proficiency in various aspects of Facebook advertising. A Facebook Blueprint Certification allows you to show that Facebook recognizes you as an expert in online advertising.
What is it?
A Facebook Blueprint Certification is a credential you can earn by passing one or more online exams on Meta for Business, Facebook’s online learning platform. The exams cover different topics related to Facebook advertising, such as:
Digital Marketing
Marketing Science
Creative Strategy
Media Planning
Media Buying
Community Management
Spark Creator
Each certification covers a specific aspect of Facebook advertising, such as digital marketing fundamentals, data, and insights, creative development, media strategy, campaign management, community building, or Spark creation. You can take one or more exams depending on your goals and interests.
Who is it for?
Facebook Blueprint Certification is for anyone who wants to learn how to use Facebook advertising effectively and professionally. Whether you are a marketer, an advertiser, a business owner, a student, or a job seeker, getting certified can help you achieve your objectives.
Some of the benefits of getting certified are:
You can demonstrate your skills and knowledge to potential employers or clients.
You can boost your confidence and credibility as an online advertiser.
You can stay updated on the latest features and best practices of Facebook advertising.
You can access exclusive resources and opportunities from Facebook.
How to get it?
To get a Facebook Blueprint Certification, you need to follow these steps:
Create a Meta for Business account if you don’t have one already. You can use your existing Facebook account or create a new one.
Choose the certification exam that you want to take from the Meta for Business Certification page.
Review the learning materials and prepare for the exam. You can access free online courses that cover various topics related to Facebook advertising. You can also take practice tests to check your readiness.
Take the exam and pass it with an 80% or higher score. The exams are online and proctored, so you must have a webcam, a microphone, and a stable internet connection. You also need to pay a fee of $150 USD per exam attempt. You can retake the exam after 30 days if you don’t pass it on your first attempt.
Download or share your certification badge from your Meta for Business profile. You can also add it to your resume, LinkedIn profile, website, or email signature.
The requirements for getting certified vary depending on the exam topic. For example, some exams require prior experience or education in online advertising, while others are more beginner-friendly. The time and cost also depend on how much preparation you need and how many exams you want to take.
Generally speaking, getting certified is not free, as there is a fee for taking the exams. However, the learning materials are free of charge and accessible to anyone. You may also need to invest some time and effort to study and practice before taking the exams.
The validity of your certification is one year from the date you pass the exam. Therefore, you must retake the exam before your certification expires to maintain your status.
Getting a Facebook Blueprint Certification is a great way to enhance your skills and showcase your expertise in online advertising. By following these steps, you can get certified in no time and start enjoying the benefits of being a Facebook Blueprint Certified Professional.
Conclusion
Earning relevant certifications in marketing, such as the Google Ads Certification, Hubspot Inbound Marketing Certification, and Facebook Blueprint Certification, can demonstrate your expertise and credibility and enhance your career prospects. These certifications can help you stay ahead of the curve and achieve your professional goals in the dynamic and fast-paced marketing field. So, take the time to explore your options and choose the proper certification for you
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