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Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Advertising techniques
Description
The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 15 occupations
- Optional in 21 occupations
- Total: 36 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Promotion assistantPromotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by manag…
- Political campaign officerPolitical campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination,…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Advertising assistantAdvertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
- ICT product managerICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, stre…
- Advertising copywriterAdvertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work clos…
- Advertising media plannerAdvertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
- Curator of horticultureA Curator of Horticulture is a specialized professional responsible for overseeing the cultivation, care, and management of plants within botanical gardens, arboretums, or other pu…
- Real estate leasing managerReal estate leasing managers set up the lease or rental efforts of an apartment community and properties not in co-ownership and also manage the leasing staff. They produce, track,…
- Letting agentLetting agents schedule appointments with clients in order to show and lease real estate to prospective residents. They assist in marketing the property for rent through advertisin…
- Creative directorCreative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the des…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
- Product and services managerA Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company's product and service offerings. This role involves strategic…
- Advertising sales agentAdvertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales. Duties Adve…
Optional for
- Recruitment consultantA Recruitment Consultant is a professional who connects employers with suitable job candidates, helping businesses fill vacancies with qualified talent while supporting individuals…
- Spa managerSpa managers coordinate the day-to-day operations of the spa establishment in order to provide guests with the best customer experiences. They oversee the activities and performanc…
- Campaign canvasserCampaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public p…
- Commercial sales representativeCommercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations. Duties The duties of a commercial s…
- Communications lecturerCommunications lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field …
- Specialised sellerSpecialised sellers sell goods in specialised shops. Other titles The following job titles also refer to specialised seller: specialized sales advisor specialized sales manager spe…
- Ticket issuing clerkTicket issuing clerks provide service to customers, sell tickets and fit the reservation offer to customers' needs. They sell tickets for all events such as sporting, cultural and …
- PhotographerPhotographers take pictures using digital or film cameras and equipment. Photographers may develop negatives or use computer software in order to produce finished images and prints…
- Graphic designerGraphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such a…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Communication scientistCommunication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
- Election agentElection agents manage a political candidate's campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the p…
- Real estate agentReal estate agents administer the sales or letting process of residential, commercial properties or land on behalf of their clients. They investigate the property's condition and a…
- Service managerService managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interacti…
- Advertising installerAdvertising installers attach and remove posters and other advertisement materials on buildings, buses and underground transport and in other public places such as shopping malls, …
- Property assistantProperty assistants perform several duties including administrative tasks in the real estate sector. They provide clients with financial information about properties and advise the…
- Art directorArt directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art director…
- Human resources officerHuman resources officers develop and implement strategies that help their employers select and retain appropriately qualified staff within that business sector. They recruit staff,…
- Human resources assistantHuman resources assistants provide support in all the processes and efforts carried by human resources managers. They help in the preparation of recruitment processes by scanning C…
- Employment and vocational integration consultantEmployment and vocational integration consultants offer assistance to unemployed individuals in finding jobs or vocational training opportunities, according to their educational or…
- Human resources managerHuman resources managers plan, design and implement processes related to the human capital of companies. They develop programs for recruiting, interviewing, and selecting employees…
Related skills
- Identify customer’s needs
- Manage budgets
- Coordinate advertising campaigns
- Develop professional network
- Develop media strategy
- Types of media
- Manage contracts
- Perform market research
- Product comprehension
- Recruit employees
- Fix meetings
- Write work-related reports
Last updated on February 19, 2026
