Advertising techniques

The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

techniques of advertising
an advertising techniques
advertising methods
advertising skills
advertising approaches
advertising technique
advertising performance

knowledge

cross-sector

Advertising techniques is an essential knowledge of the following occupations:

Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Advertising assistant: Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
ICT product manager: ICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, strengths and weaknesses of products or services provided. ICT product managers create structured plans and establish time scales and milestones, ensuring optimisation of activities and resources.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Advertising media planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Curator of horticulture: Curators of horticulture develop and maintain the botanical collections, exhibits and landscapes of a botanical garden.
Real estate leasing manager: Real estate leasing managers set up the lease or rental efforts of an apartment community and properties not in co-ownership and also manage the leasing staff. They produce, track and manage file leasing deposits and documents. They also oversee the lease administration and prepare tenancy budgets on an annual and monthly basis. They also actively promote the vacancies available in order to get new residents, show properties to potential tenants and are present to conclude contracts between landlords and tenants when dealing with private property.
Letting agent: Letting agents schedule appointments with clients in order to show and lease real estate to prospective residents. They assist in marketing the property for rent through advertising and community out-reach. They are also involved in daily communication and administrative tasks.
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Product and services manager: Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

Advertising techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Recruitment consultant: Recruitment consultants provide the suitable candidates to employers according to the specific job profile requested. They perform testing and interviewing with job seekers, shortlist few candidates to present to the employers and match candidates to appropriate jobs. Recruitment consultants maintain relationships with employers to offer their services on a more long-term basis.
Spa manager: Spa managers coordinate the day-to-day operations of the spa establishment in order to provide guests with the best customer experiences. They oversee the activities and performance of staff, manage the financial aspects of the Spa, deal with suppliers and run advertising campaigns for the spa in order to attract more customers.
Campaign canvasser: Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public’s opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Advertising media buyer: Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
Communications lecturer: Communications lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of study, communications, which is predominantly academic in nature. They work with their university research assistants and university teaching assistants for the preparation of lectures and of exams, grading papers and exams and leading review and feedback sessions for the students. They also conduct academic research in their field of communications, publish their findings and liaise with other university colleagues.
Specialised seller: Specialised sellers sell goods in specialised shops.
Ticket issuing clerk: Ticket issuing clerks provide service to customers, sell tickets and fit the reservation offer to customers’ needs. They sell tickets for all events such as sporting, cultural and leisure activities. They provide customers with information on offers and make the necessary arrangements.
Photographer: Photographers take pictures using digital or film cameras and equipment. Photographers may develop negatives or use computer software in order to produce finished images and prints.
Graphic designer: Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Real estate agent: Real estate agents administer the sales or letting process of residential, commercial properties or land on behalf of their clients. They investigate the property’s condition and assess its value in order to offer the best price to their clients. They negotiate, compose a sales contract or a rental contract and liaise with third parties in order to realize the stated objectives during transactions. They undertake research to determine the legality of a property sale before it is sold and make sure the transaction is not subject to any disputes or restrictions.
Service manager: Service managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interaction with clients and high levels of satisfaction post-service. This occupation includes the provision of policing, correctional, library, legal and fire services.
Advertising installer: Advertising installers attach posters and other advertisement materials on buildings, buses and underground transport and in other public places such as shopping malls, in order to attract the attention of passersby. They use equipment to climb buildings and reach higher places, following health and safety regulations and procedures.
Property assistant: Property assistants perform several duties including administrative tasks in the real estate sector. They provide clients with financial information about properties and advise them, they schedule appointments and organise property viewings, they prepare contracts and assist in property valuation.
Art director: Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.
Human resources officer: Human resources officers develop and implement strategies that help their employers select and retain appropriately qualified staff within that business sector. They recruit staff, prepare job advertisements, interview and short-list people, negotiate with employment agencies, and set up working conditions. Human resources officers also administer the payroll, review salaries and advise on remuneration benefits and employment law. They arrange for training opportunities to enhance employees’ performance.
Human resources assistant: Human resources assistants provide support in all the processes and efforts carried by human resources managers. They help in the preparation of recruitment processes by scanning CVs and narrowing the selection to the most suitable candidates. They perform administrative tasks, prepare communications and letters, and perform the tabulation of the surveys and assessments carried out by the department.
Employment and vocational integration consultant: Employment and vocational integration consultants offer assistance to unemployed individuals in finding jobs or vocational training opportunities, according to their educational or professional background and experience.They advise them on how to market their skills in the job-hunting process. Employment and vocational integration consultants help job-seekers write CVs and cover letters, prepare for a job interview and indicate where to search for new job or training opportunities.
Human resources manager: Human resources managers plan, design and implement processes related to the human capital of companies. They develop programs for recruiting, interviewing, and selecting employees based on a previous assessment of the profile and skills required in the company. Moreover, they manage compensation and development programs for the company’s employees comprising trainings, skill assessment and yearly evaluations, promotion, expat programs, and general assurance of the well-being of the employees in the workplace.

References

1. Advertising techniques – ESCO