Design digital call to action

Appeal the audience in order to provoke their instant response. Use imperative verb forms in the message such as “Visit us now!”.

CTA

skill/competence

occupation-specific

Design digital call to action is an essential skill of the following occupations:

Design digital call to action is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

References

1. Design digital call to action – ESCO