Follow a brief

Interpret and meet requirements and expectations, as discussed and agreed upon with the customers.

following a brief
respect a brief
implement a brief
follow briefs
obey a brief

skill/competence

cross-sector

Follow a brief is an essential skill of the following occupations:

Illustrator: Illustrators provide a visual representation that corresponds to the content of the associated text or idea. Illustrations can help clarify difficult concepts or objects that are hard to describe textually. Illustrators can work for books, magazines, journals, comic books and other publications.
Ergonomist: Ergonomists analyse the design of equipment, furniture, and systems in order to improve it toward safer, healthier, and more efficient ones. They strive to improve the interaction of people with equipment and the environment.
Animation director: Animation directors supervise and recruit multimedia artists. They are responsible for the quality of the animation, that the production is delivered on time and within budget.
Stop-motion animator: Stop-motion animators create animations by using puppets or clay models.
Model maker: Model makers create three-dimensional scale models or various designs or concepts and for various purposes, such as models of human skeletons or organs. They also mount the models on display stands so that they can be used for their final purpose such as inclusion in education activities.
Animator: Animators use software to create animations, these are rapidly sequenced together images to create an illusion of movement.
Print studio supervisor: Print production supervisors organise the activity of one or more teams of machine operators in printing, binding of books and finishing of printed materials. They aim to optimise production processes.
Graphic designer: Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.
Desktop publisher: Desktop publishers are responsible for the layout of publications. They use computer software to arrange texts, photographs and other materials in a pleasing and readable finished product.
Copy editor: Copy editors ascertain that a text is agreeable to read. They ensure that a text adheres to the conventions of grammar and spelling. Copy editors read and revise materials for books, journals, magazines and other media.
Animation layout artist: Animation layout artists work with the cameramen and director to coordinate and create optimal 3D animation shots. They translate 2D storyboards into 3D animated shots and are responsible for camera angles, frames and lighting of animation scenes. Animation layout artists decide which action takes place in which animation scene.
Artisan papermaker: Artisan papermakers create paper slurry, strain it on screens, and dry it manually or using small scale equipment.
Industrial designer: Industrial designers work out ideas and develop them into designs and concepts for a wide variety of manufactured products. They integrate creativity, aesthetics, production feasibility, and market relevance in the design of new products.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Special effects artist: Special effects artists create illusions for movies, videos and computer games. They use computer software.
Prepress operator: Prepress operators create a prepress proof, or sample of what the finished product will look like. In many printing contracts, the client at this stage decides whether the print can go through as planned. Since the printing processes for proofs are different from those used in the final process, proofs are always an approximation.
Cartoonist: Cartoonists draw people, objects, events, etc. in a comical or derogatory way. They exaggerate physical features and personality traits. Cartoonists also portray political, economic, cultural ans social events in a humoristic way.

Follow a brief is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Disc jockey: Disc jockeys mix music from various sources using turntables or a mixing console and play music at events in front of a live audience. They may provide the music on the radio. They select the music played on the radio and make sure that it is broadcasted according to schedule. Disc jockeys can also create mixes for later distribution and playback.
Digital printer: Digital printers work with machines that print directly to the medium, without an intervening plate. Digital printers usually use laser or inkjet technology to print individual pages without lengthy or labour intensive technical steps intervening between the finished digital product and the print.
Manufacturing manager: Manufacturing managers plan, oversee and direct the manufacturing process in an organisation. They ensure products and services are efficiently produced within the timeframe and budget given.
Paper stationery machine operator: Paper stationery machine operators work with machines that perform one or more operations on paper to make it suitable for specific markets, such as punching holes, perforating, creasing, and collating with a carbon coated sheet.
Reprographics technician: Reprographics technicians are responsible for the full or partial process of reproduction of graphical documents through mechanical-driven or digital means, such as photography, scanning or digital printing. These activities are commonly performed for purposes of maintaining archives or other structured catalogues.
Book-sewing machine operator: Book-sewing machine operators tend a machine that stitches paper together to form a volume. They check that signatures are inserted the right way and the machine does not jam.
Gravure press operator: Gravure press operators work with gravure presses, where the image is engraved directly on a roll. They set up the press and monitor it during the operation, taking care of safety and resolving problems.
Laminating machine operator: Laminating machine operators tend a machine that applies a plastic layer to paper to strenghten it and protect it from wetness and stains.
Typesetter: Typesetters ensure that printed text is correctly set and visually pleasing. While typesetting was originally done manually and later employed techniques like linotype and phototypesetting, almost all typesetting is now done digitally using design programs or specialised typesetting programs.
Print folding operator: Print folding operators tend a machine that folds paper and bundles of paper.
Scanning operator: Scanning operators tend scanners. They feed print materials into the machine and set controls on the machine or on a controlling computer to obtain the highest resolution scan.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

References

1. Follow a brief – ESCO