Identify customer objectives

Identify individual motives resulting in short, medium and long term fitness goals.

identify client goals
identify client objectives
identify objectives of customers
identify customers’ objectives

skill/competence

sector-specific

Identify customer objectives is an essential skill of the following occupations:

Quantity surveyor: Quantity surveyors have under their helm complete management of the cost involved in building and construction projects from the inception of the project until the delivery. They strive for an efficient use of the resources whilst keeping an eye on quality, quality standards, and client’s requirements.
Pilates teacher: Pilates teachers plan, teach, and adapt exercises based on the work and principles of Joseph Pilates. They collect and analyse information for each client to ensure that programmes are safe, appropriate and effective. They apply the principles of Pilates through the planning and teaching of supportive, non-competitive lesson. They motivate and encourage clients to ensure their adherence to regular sessions.
Construction general contractor: Construction general contractors take on the responsibility to deliver a construction project. They participate on bid processes for construction projects and hire subcontractors to deliver the different stages of the construction process from beginning to completion. They make sure subcontractors hold up their part of the agreement and work in the construction site to make sure the project is delivered in time and according to agreed standards.
Fitness instructor: Fitness instructors build fitness participation of new and existing members through fitness experiences that meet their needs. They deliver fitness instruction to individuals, with the use of equipment, or to a group, through fitness classes. Both individual and group instructors have the purpose of promoting and delivering safe and effective exercise.  Depending on the specific situation, some additional knowledge, skills and competences may be required.
Personal trainer: Personal trainers design, implement and evaluate exercise or physical activity programmes for one or more individual clients by collecting and analysing client information. They strive to ensure the effectiveness of personal exercise programmes. A personal trainer should also actively encourage potential clients to participate in and adhere to regular programmes, employing appropriate motivational strategies.

Identify customer objectives is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

References

1. Identify customer objectives – ESCO