Manage brand assets

Oversee brands as assets in order to maximise their value.

manage a brand asset
oversee brand assets
regulate brand assets
manage brand asset
supervise brand assets
maintain brand assets
managing brand assets

skill/competence

cross-sector

Manage brand assets is an essential skill of the following occupations:

Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.

Manage brand assets is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Business valuer: Business valuers provide valuation assessements of business entities, stock and other securities and intangible assets, in order to assist their clients in strategic decision-making procedures such as mergers and acquisitions, litigation cases, bankruptcy, taxation compliance and general restructuring of the companies.
Livestock advisor: Livestock advisors provide complex specialist advice to farmers and livestock breeders to ensure that their business and production is optimised.

References

1. Manage brand assets – ESCO