Network marketer

Description

Network marketers apply various marketing strategies, including €‹network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

Other titles

The following job titles also refer to network marketer:

marketing promotions manager
advertising manager
commercial network development manager
commercial marketing specialist
promotion strategy manager
multi-level marketer
network marketeer
network marketing specialist

Minimum qualifications

Bachelor’s degree is generally required to work as network marketer. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Network marketer is a Skill level 4 occupation.

Network marketer career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to network marketer.

commercial director
movie distributor
ICT account manager
chemical application specialist
online marketer

Long term prospects

These occupations require some skills and knowledge of network marketer. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of network marketer with a significant experience and/or extensive training.

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of network marketer.

Sales argumentation: Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
Characteristics of products: The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Communication: Exchanging and conveying information, ideas, concepts, thoughts, and feelings through the use of a shared system of words, signs, and semiotic rules via a medium.
Network marketing: The specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be sales representatives and to represent the company.
Advertising techniques: The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
Marketing mix: Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.
Product comprehension: The offered products, their functionalities, properties and legal and regulatory requirements.
Marketing principles: The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Characteristics of services: The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

Essential skills and competences

These skills are necessary for the role of network marketer.

Implement marketing strategies: Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Sell products: Encourage sales by identifying the customer’s buying needs and by promoting benefits and features of the organisation’s products. Respond to and resolve customer objections and agree to mutually beneficial terms and conditions.
Use different communication channels: Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
Apply social media marketing: Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
Apply strategic thinking: Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.
Work independently in sales: Develop one’s own methods of operating with little to no supervision. Sell products, communicate with clients, and coordinate sales while working independently of others. Depend on one’s self to perform day-to-day tasks.
Implement sales strategies: Carry out the plan to gain competitive advantage on the market by positioning the company’s brand or product and by targeting the right audience to sell this brand or product to.
Carry out active selling: Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.
Apply customer engagement strategy: Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of network marketer. However, mastering this knowledge allows you to have more opportunities for career development.

Customer service: Processes and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer’s or service user’s satisfaction.
Public relations: The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.
Project management: Understand project management and the activities which comprise this area. Know the variables implied in project management such as time, resources, requirements, deadlines, and responding to unexpected events.
Channel marketing: The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
Content marketing strategy: The process of creation and share of media and publishing content in order to acquire customers.
Customer relationship management: The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.
Sales strategies: The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of network marketer. However, mastering these skills and competences allows you to have more opportunities for career development.

Deliver a sales pitch: Prepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.
Prospect new customers: Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
Deal with pressure from unexpected circumstances: Strive to achieve objectives despite the pressures arising from unexpected factors outside of your control.
Respond to enquiries: Respond to enquiries and requests for information from other organisations and members of the public.
Develop professional network: Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Achieve sales targets: Reach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.
Identify new business opportunities: Pursue potential customers or products in order to generate additional sales and ensure growth.
Build business relationships: Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Demonstrate products’ features: Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product’s main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
Perform market research: Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

ISCO group and title

2431 – Advertising and marketing professionals

 

 


 

 

References
  1. Network marketer – ESCO
Last updated on August 8, 2022

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