Description
Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.
Alternative labels
implement copywriting
performing copywriting
perform copy writing
copywriting performance
undertake copywriting
complete copywriting
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Perform copywriting is an essential skill of the following occupations:
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.
Optional skill
Perform copywriting is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
References
- Perform copywriting – ESCO
