Promote yourself

Market one’s own strengths in terms of skills and knowledge.

market yourself effectively
market yourself as a freelancer
promote oneself
promote one’s own skills and knowledge
self promotion
advertise yourself

skill/competence

cross-sector

Promote yourself is an essential skill of the following occupations:

Dance répétiteur: Dance répétiteurs assist conductors and choreographers in directing rehearsals and guiding the artists in the rehearsal process. Regardless of their nature and scope, a répétiteur’s actions are, from an ethical and practical standpoint, based on a commitment to respect the integrity of the work.
Dancer: Dancers interpret ideas, feelings, stories or characters for audiences by using movement and body language mostly accompanied by music. This normally involves interpreting the work of a choreographer or a traditional repertory, although it may sometimes require improvisation.
Choreographer: Choreographers create sequences of movements in which motion, form or both are specified. Some choreographers also take up the role of coordinating, teaching and rehearsing performers in the production of the choreography. They can also act as a movement coach for actors.
Actor/actress: Actors/actresses play roles and parts on live stage performances, TV, radio, video, motion picture productions, or other settings for entertainment or instruction. They use body language (gestures and dancing) and voice (speech and singing) in order to present the character or story according to the script, following the guidelines of a director.
Medium: Mediums claim to act as communicators between the natural world and the spiritual world.  They convey statements or images which they claim have been provided by spirits and that can have significant personal and often private meanings to their client.
 
Body artist: Body artists decorate clients’ skin temporarily or permanently. They use various techniques such as tattooing or piercing. Body artists follow clients’ preferences in terms of tattoo’s or piercing’s design and body surface and apply it safely. They also advise on methods to avoid infection following the procedures on clients’ bodies.
Barber: Barbers cut, trim, taper and style men’s hair. They also remove facial hair by shaving the specific area. Barbers use tools such as scissors, clippers, razors and combs. They may offer additional services like shampooing, styling, coloring and performing scalp massages.
Astrologer: Astrologers analyse constellation and motions of celestial objects and specific stellar and planetary alignments. They present this analysis together with their own interpretations about clients’ temperament, predispositions related to their health, love and marriage issues, business and job opportunities and other personal aspects.
 
Fashion model: Fashion models help promote products such as clothes, cosmetics and appliances by posing for journalists, photographers and in front of an audience on catwalks. They have to make sure their appearance is always in order. Fashion models need to look good in front of a camera and strike the right pose.
Fortune teller: Fortune tellers claim to foretell future events about a person’s life and provide clients with their interpretation. They often use various techniques such as card reading, palm reading or tea-leaves reading.
 
Performance artist: Performance artists create a performance which can be any situation that involves four basic elements: time, space, the performer’s body, or presence in a medium, and a relationship between the performer and audience or onlookers. It can either be scripted or spontaneous, with or without audience participation. The performance can be live or via media. Performance art can happen anywhere, in any venue or setting and for any length of time.
Répétiteur: Répétiteurs accompany performers, usually singers, following the instructions of musical conductors in directing rehearsals and guiding the artists in the rehearsal process.
Fight director: Fight directors coach performers to safely execute fight sequences. They direct fights for performances such as dance, movies and television, circus, variety, and others. Fight directors may have a background in sports such as fencing, shooting or boxing, martial arts such as judo, wushu or karate, or military training.
Psychic: Psychics claim to have extra-sensory talents to gather information and insight into people’s lives, events or situations. They offer advice to clients about topics of importance to their clients such as health, money and love. Psychics often work with traditional practices such as tarot card reading, palm reading or using astrological charts.
 

Promote yourself is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Video operator: Video operators control the (projected) images of a performance based on the artistic or creative concept, in interaction with the performers. Their work is influenced by and influences the results of other operators. Therefore, the operators work closely together with the designers, operators and performers. Video operators prepare media fragments, supervise the setup, steer the technical crew, program the equipment and operate the video system. Their work is based on plans, instructions and other documentation.
 
Automated fly bar operator: Automated fly bar operators control the movements of sets and other elements in a performance based on the artistic or creative concept, in interaction with the performers. Their work is influenced by and influences the results of other operators. Therefore, the operators work closely together with the designers, operators and performers. Automated fly bar operators prepare and supervise the setup, program the equipment and operate automated fly bar systems, rigging systems or systems for horizontal movement. Their work is based on plans, instructions and calculations. The manipulation of heavy loads close to or above performers and audience makes this a high risk occupation.

 
Sound operator: Sound operators control the sound of a performance based on the artistic or creative concept, in interaction with the performers. Their work is influenced by and influences the results of other operators. Therefore, the operators work closely together with the designers and performers. They prepare audio fragments, supervise the setup, steer the technical crew, program the equipment and operate the sound system. Their work is based on plans, instructions and other documentation.
 
Intelligent lighting engineer: Intelligent lighting engineers set up, prepare, check and maintain digital and automated lighting equipment in order to provide optimal lighting quality for a live performance. They cooperate with road crew to unload, set up and operate lighting equipment and instruments.
High rigger: High riggers assemble and hoist temporary suspension structures on heights to support performance equipment. Their work is based on instruction, plans and calculations. Their job can include rope access, working above colleagues, assemble constructions to lift performers and lifting heavy loads, which makes it a high risk occupation. They work indoor as well as outdoor. They cooperate with ground riggers to unload and assemble constructions on ground level.
Stand-in: Stand-ins replace actors before the filming starts. They perform the actions of the actors during the lighting and audiovisual setup, so everything is in the right place during the actual shooting with the actors.
Public speaking coach: Public speaking coaches provide, often private, instruction to clients in theory and techniques on how to improve their public speaking skills. They identify each client’s strengths and weaknesses and tailor their instruction to their specific needs, which may include improving the client’s vocal delivery, articulation, presentation abilities and body language. Depending on the background of the client, be it business, education or otherwise, public speaking coaches also instruct clients or students in persuasive arguing, rhetorical delivery and other debating techniques.
Dresser: Dressers assist and support artists before, during and after the performance to ensure the performers costumes are in line with the artistic vision of the director and the artistic team. They ensure the costume quality, maintain, check and repair costumes and assist with quick costume changes.

 
Audio production technician: Audio production technicians set up, prepare, check and maintain equipment in order to provide optimal sound quality for a live performance. They cooperate with road crew to unload, set up and operate sound equipment and instruments.
Set builder: Set builders construct, build, prepare, adapt and maintain scenic elements used on stage and for filming movies or television programs. They use a wide variety of materials like wood, steel, aluminium and plastics. Their work is based on artistic vision, scale models, sketches and plans. They work in close cooperation with the designers and may build exibition stands for fairs, carnavals and other events.
Photojournalist: Photojournalists cover all kinds of news events by taken informative images. They tell stories by taking, editing and presenting images for newspapers, journals, magazines, television and other media.
Make-up artist: Make-up artists assist and support artists before, during and after the performance and filming of movies or television programs to ensure the make-up is in line with the artistic vision of the director and the artistic team. They create images and characters through make-up and prosthetics. They maintain, check and repair prosthetics and assist with quick changes.
 

Scenic painter: Scenic painters decorate sets for live performances. They employ a broad variety of crafting and painting techniques such as figurative painting, landscape painting and Trompe-l’œil to create convincing scenes. Their work is based on artistic vision, sketches and pictures. They work in close cooperation with the designers.
Stage machinist: Stage machinists manipulate sets and other elements in a performance based on the artistic or creative concept, in interaction with the performers. Their work is influenced by and influences the results of other operators. Therefore, the stage machinists work closely together with the designers, operators and performers. Stage machinists prepare and perform the setup, execute changeovers and operate manual fly bar systems. Their work is based on plans, instructions and calculations.
Scenery technician: Scenery technicians setup, prepare, check and maintain pre-assembled sets in order to provide optimal scenery quality for a live performance. They cooperate with road crew to unload, set up and move equipment and sets.
Event scaffolder: Event scaffolders set up and dismantle temporary seating, stages and structures to support performance equipment, artists and audience. Their job can include rope access, working above colleagues and lifting heavy loads, which makes it a high risk occupation. Their work is based on instruction, plans and calculations. They work indoors as well as outdoors.
Instrument technician: Instrument technicians assist and support musicians before, during and after the performance to ensure the instruments and the connected equipment, the backline, are setup properly. They maintain, check, tune and repair instruments and assist with quick changes.
 
Weight loss consultant: Weight loss consultants assist clients in obtaining and maintaining a healthy lifestyle. They advise on how to lose weight by finding a balance between healthy food and exercise. Weight loss consultants set goals together with their clients and keep track of progress during weekly meetings. 
Prop maker: Prop makers construct, build, prepare, adapt and maintain props used on stage and for filming movies or television programs. Props may be simple imitations of real life objects, or may include electronic, pyrotechnical, or other effects. Their work is based on artistic vision, sketches and plans. They work in close cooperation with the designers involved in the production.
Stunt performer: Stunt performers execute actions that are too dangerous for actors to perform, that they are not physically able to do or require specialised skills such as fight scenes, jumping from building, dancing and others.
Light board operator: Light board operators control the lighting of a performance based on the artistic or creative concept, in interaction with the performers. Their work is influenced by and influences the results of other operators. Therefore, the operators work closely together with the designers, operators and performers. Light board operators prepare and supervise the setup, steer the technical crew, program the equipment and operate the lighting system. They may be responsible for conventional or automated lighting fixtures and, in some instances, controlling video as well. Their work is based on plans, instructions and other documentation.
 
Tent installer: Tent installers set up and dismantle temporary shelters, tents and circus tents with the associated accommodation for events and performances. Their work is based on instruction, plans and calculations. They work mostly outdoors and can be assisted by local crew.
Conceptual artist: Conceptual artists have the capacity to choose any material as an artistic tool or/and material to express a creative concept to be presented as an artistic experience to the public. Their work, belonging to the fine arts, can be two-dimensional (drawing, painting, collage), three-dimensional (sculpture, installation) or four-dimensional (moving images, performance).
Lighting technician: Lighting technicians setup, prepare, check and maintain equipment in order to provide optimal lighting quality for live performances and motion pictures. They cooperate with road crew to unload, set up and operate lighting equipment and instruments.
Journalist: Journalists research, verify and write news stories for newspapers, magazines, television and other broadcast media. They cover political, economic, cultural, social and sport events. Journalists must conform to ethical codes such as freedom of speech and right of reply, press law and editorial standards in order to bring objective information.
Video technician: Video technicians set up, prepare, check and maintain equipment in order to provide optimal projected image quality for a live performance. They cooperate with road crew to unload, set up and operate video equipment and instruments.
Stage technician: Stage technicians control different aspects of a performance based on the artistic or creative concept, in interaction with the performers. They prepare and perform the setup, program the equipment and operate various  systems. Stage technicians take care of lighting, sound, video, sets and/or fly systems. Their work is based on plans, instructions and calculations. They can work in small venues, theatres and other small artistic productions.
Costume maker: Costume makers construct, sew, stitch, dye, adapt and maintain costumes to be used in live performances and in movies or television programs. Their work is based on artistic vision, sketches or finished patterns combined with knowledge of the human body to ensure the wearer maximum range of movement. They work in close cooperation with the designers.
 
Wig and hairpiece maker: Wig and hairpiece makers create adapt and maintain hair prostheses for use in live performance. They work from sketches, pictures and artistic visions combined with knowledge of the human body to ensure the wearer maximum range of movement. They work in close cooperation with the designers.
 
Prop master/prop mistress: Prop masters/mistresses setup, prepare, check and maintain objects used on stage by actors or other small movable objects called props. They cooperate with road crew to unload, set up and prepare the props. During a performance they position props, hand them over or take them back from the actors.
Mask maker: Mask makers construct, adapt and maintain masks for live performances. They work from sketches, pictures and artistic visions combined with knowledge of the human body to ensure the wearer maximum range of movement. They work in close cooperation with the designers.
Ground rigger: Ground riggers assist level riggers assembling temporary suspension structures to support performance equipment. Their work is based on instruction and plans. They work indoor as well as outdoor. They cooperate closely with high riggers.
 
Followspot operator: Followspot operators control follow spots based on the artistic or creative concept, in interaction with the performers. Follow spots are specialized lighting instruments, designed to follow performers or movements on stage. Movement, size, beam width and color are controlled manually. Therefore, the operators work closely together with the light board operators and performers. Their work is based on instructions and other documentation. Their work can include working on heights, in bridges or above an audience.
Escort: Escorts accompany persons to social events but also on more private occasions, such as dinners or visits of night clubs. They may be in charge of arranging transportation and buying tickets to places of interest. This might include the provision of erotic or sexual services to the client in case it is a legal activity in the respective country.
 
Event electrician: Event electricians set up and dismantle temporary, reliable electrical systems to support events. They work in locations without access to the power grid as well as locations with temporary power access. Their work is based on instruction, plans and calculations. They work indoors as well as outdoors. They cooperate closely with technical crew and operators.
Voice-over artist: Voice-over artists perform the dialogues of animated television or movie characters. They empathise with their characters and make them come alive with their voice.
Performance hairdresser: Performance hairdressers assist and support artists before, during and after the performance to ensure the hairdressing is in line with the artistic vision of the stage director and the artistic team. They maintain, check and repair wigs and assist with quick changes.
 
Life coach: Life coaches help clients set clear objectives for their personal development and help them achieve their goals and personal vision. They provide counselling and guidance and establish progress reports in order to keep track of their clients’ achievements.

References

1. Promote yourself – ESCO