Description
Creating, communicating and delivering value to customers of textile products and services.
Alternative labels
marketing techniques
textile marketing and communication
textile marketing
marketing and communication in the textile industry
marketing in the textile industry
Skill type
knowledge
Skill reusability level
sector-specific
Relationships with occupations
Essential knowledge
Textile marketing techniques is an essential knowledge of the following occupations:
Textile designer: Textile designers conceptualise textile products considering visual communication and functional performance.
Textile product developer: Textile product developers innovate and perform product design of apparel textiles, home textiles, and technical textiles (e.g. agriculture, safety, construction, medicine, mobile tech, environmental protection, sports, etc.). They apply scientific and technical principles to develop innovative textile products.
Textile sourcing merchandiser: Textile sourcing merchandisers organise efforts for textile producers from fibre to final products.
Optional knowledge
Textile marketing techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Textile colourist: Textile colourists prepare, develop and create colours for textile applications.
Textile, leather and footwear researcher: Textile, leather and footwear researchers combine knowledge of material sciences, chemistry, physics, process technologies, management, and engineering to contribute to future innovations within the fields of textile, wearing apparel, leather, and footwear. They collaborate in multidisciplinary projects in order to combine findings from a diverse array of science fields for product development.
References
- Textile marketing techniques – ESCO