4 different types of communication styles: where are they used, and how to improve them?

Different communication styles at display

There are four main types of communication: verbal, non-verbal, written, and visual. Each has its unique strengths and weaknesses and is vital in different situations. In this blog post, we will discuss each type in detail and explain how you can improve your skills in that area. We’ll also look at some of the most common jobs where these types of communication are essential!

Verbal communication

What is it?

Verbal communication is the most common form of communication. It includes face-to-face conversations, phone calls, speeches, presentations, and more.

The main advantage of verbal communication is that it allows immediate feedback and interaction between the speaker and the audience. This makes it perfect for situations where you need to get your point across quickly or when you’re trying to build a rapport with someone. However, verbal communication can also be easily misunderstood or misinterpreted if you’re not careful with your words.

verbal communication
An example of verbal communication: public speaking – Photo by Antenna on Unsplash

In which jobs is verbal communication essential?

Verbal communication is a critical component of many different types of jobs. For example, customer service representatives must communicate effectively with clients to resolve issues and provide information.

Salespeople also rely heavily on verbal communication, as they must be able to pitch products and close deals persuasively. Similarly, teachers need to be able to explain concepts clearly and answer students’ questions.

Verbal communication is also essential in jobs involving public speaking or presentations, such as politicians. In all these cases, communicating verbally is critical for success. Those unable to communicate effectively may find it challenging to succeed in these positions.

How to improve it?

Verbal communication is essential for success in any career. Whether you are networking with potential clients or presenting to a group of co-workers, your ability to communicate effectively can make a big difference in your career prospects. Here are a few tips to help you improve your verbal communication skills:

  • Start by practicing in low-stress situations. For example, you can start alone in front of your mirror or with close relatives such as your family or friends. This will help you get comfortable with speaking in front of others.
  • Be clear and concise. When you are communicating, make sure that your meaning is clear. Use simple language and avoid jargon or abbreviation.
  • Listen more than you speak. To communicate effectively, you need to be a good listener. Pay attention to the people you are talking to and let them finish their thoughts before you respond.
  • Avoid interrupting. Interrupting someone else while speaking is rude and makes it difficult to carry on a conversation. If you find yourself interrupted frequently, try to allow the other person to finish their thought before you start talking.
  • Practice active listening. Active listening is a technique that allows you to focus on what the other person is saying. When actively listening, repeat what the other person said in your own words to ensure that you understand them correctly.
  • Try to avoid using filler words like “em,” “uh,” “you know,” “like,” or similar words.

Non-verbal communication

What is it?

Non-verbal communication is any communication that doesn’t use words. This can include body language, facial expressions, gestures, eye contact, and more. Non-verbal communication is often just as important as verbal communication, especially in situations where words might not be able to convey your meaning accurately. For example, if you’re trying to comfort someone who is grieving, often the best thing you can do is hug them. Non-verbal communication can also reinforce or emphasize a point you’re making verbally. For instance, keep eye contact and speak clearly and forcefully if you want to show that you’re confident in what you’re saying.

non-verbal communication
In the military, showing respect to the hierarchy is an example of non-verbal communication – Photo by Pixabay from Pexels

In which jobs is non-verbal communication essential?

In many professions, non-verbal communication is essential for success. For example, in sales, body language can be critical for making a good impression and closing a deal.

The same is valid for customer service, where a warm smile and friendly body language can go a long way toward diffusing a tense situation.

Likewise, doctors and therapists rely heavily on non-verbal communication to build rapport with their patients, create an open, safe space for discussion, and better diagnose them. By reading cues such as facial expressions and body language, therapists can better understand their clients and provide more effective treatment.

Additionally, people who work in law enforcement or security need to be able to read body language to identify potential threats quickly. Ultimately, non-verbal communication skills are essential for any job involving interacting with others. In these and other professions, non-verbal communication skills are essential for building strong relationships and achieving success.

How to improve it?

Non-verbal communication is often just as important as verbal communication when interacting with others in a professional setting. However, knowing how to improve this type of communication can be difficult. Here are a few tips:

  • Pay attention to your body language. Ensure you send the right signals with your posture, facial expressions, and gestures.
  • Be aware of your tone of voice. Use a moderate volume and avoid speaking too softly or too loudly.
  • Stay relaxed and open. Don’t cross your arms or legs; make eye contact when you can.
  • Don’t forget to consider the culture of your audience. Typically, high-context cultures such as many Asian or Arabic countries rely heavily on non-verbal communication. As opposed to low-context cultures, such as European countries or the United States. Depending on who is your interlocutor, you may want to reinforce either your verbal or non-verbal communication to avoid cultural misunderstandings.

Following these tips can improve your non-verbal communication and create a better impression with your colleagues and clients.

Written communication

What is it?

Written communication is any communication that uses written words. This includes emails, memos, reports, articles, books, and more. Written communication is vital because it allows for complex ideas to be conveyed clearly and concisely. It’s also a great way to communicate with people who are not in the same room as you or speak a different language. However, written communication can be very time-consuming, and it’s easy to make mistakes that can change the meaning of what you’re trying to say.

written communication
Email is one of the most used ways of written communication – Photo by Solen Feyissa on Unsplash

In which jobs is written communication essential?

Written communication is essential for a variety of jobs. For example, any position dealing with the public will likely require strong written communication skills. This includes jobs such as customer service, sales, and marketing. In these roles, employees need to be able to clearly and concisely communicate with customers and clients. They also need to be able to write convincing emails and business letters.

Written communication is also vital for jobs that involve a lot of paperwork, such as administrative work and human resources. Employees must fill out forms accurately in these positions and understand complex documents. Lastly, in some jobs, such as legal ones, written communication is essential to document and exchange information accurately. Ultimately, written communication is becoming increasingly important in the modern workplace.

How to improve it?

Written communication is essential for many reasons. One reason is that it is a permanent record of what has been said. This can be important if there is a dispute about what was said or if someone needs to refer back to the conversation later.

Here are a few tips to help you improve your written communication:

  • Make sure your writing is clear and easy to understand. Use simple language and avoid jargon.
  • Organize your thoughts before you start writing. Outline what you want to say and use headings and lists to break up your text.
  • Pay attention to style and tone. Formal writing should be objective and formal, while more casual writing can be friendly and personal. For that, you must make sure that you are aware of your audience.
  • Edit and proofread your work before you send it. Check for typos, grammar mistakes, and clarity issues.

By following these tips, you can ensure your written communication is always at its best – benefiting you and your career.

Visual communication

What is it?

Visual communication is the process of creating and sharing information using visual media. It can involve anything from simple diagrams and charts to complex infographics and multimedia presentations. At its core, visual communication is all about using images to convey information more effectively. In many cases, it can be more effective than traditional verbal or written communication, mainly when communicating complex ideas or large amounts of data.

Visual communication is used in various fields, including advertising, architecture, business, design, education, engineering, medicine, science, and more. Recently, it has become increasingly important as we move towards a more digital world. With the rise of social media and the popularity of smartphones and tablets, people consume more visual content than ever. As a result, businesses and organizations increasingly rely on visual communication to reach their audiences.

visual communication
Times Square in New York City is one of the most famous places in the world when you think about visual communication – Photo by Jose Francisco Fernandez Saura from Pexels

In which jobs is visual communication essential?

Visual communication is a vital skill in many occupations. For example, architects and engineers use drawings and other visual aids to convey their ideas to clients and colleagues. Graphic designers create visual representations of information, often using specialized software programs. Marketers use charts, graphs, and other visuals to communicate data about consumer trends. Even scientists rely on visuals, such as diagrams and models, to explain their findings. In each of these occupations, visuals convey complex information in a way that is easy to understand.

As our world becomes increasingly digitized, the ability to communicate visually will become even more essential in a wide range of occupations.

How to improve it?

Whether presenting to co-workers or interviewing for a new job, communicating visually effectively is essential in today’s business world. Luckily, you can do a few simple things to improve your visual communication skills. 

One of the most important things to remember when communicating visuals is to use high-quality images. This means choosing images that are clear and free of any blurriness or distortions. Additionally, make sure the images you use are relevant to the topic at hand and that they help to illustrate your point.

Another thing to keep in mind is the layout of your visuals. When creating presentations or infographics, use an easily readable font and arrange your information in a way that is easy for the eye to follow. Use lines, shapes, and colors to help organize information and direct the viewer’s attention to the most critical points.

Don’t forget to be consistent with your branding. If you’re using visuals to represent your company or brand, ensure they are compatible with the rest of your branding materials. This will help create a cohesive look and feel for your company.

Finally, keep it simple. Don’t try to pack too much information into one visual. Instead, stick to one or two critical points that you want to communicate, and make sure they’re easy to understand at a glance.


No matter what type of job you have, being able to communicate effectively is essential. By understanding each type of communication’s different strengths and weaknesses, you can choose the best method for any given situation. And with practice, you can improve your skills in all areas!

Did you find this blog post helpful? Let us know in the comments below! And if you’re looking for more tips on improving your communication skills, check out our other blog posts. Thanks for reading!