Assess an area as a tourism destination

Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

utilise tourist resources of an area
assess tourism destination areas
assess an area as a destination for tourism
assess and evaluate tourist resources of an area
map and apply tourist resources of an area

skill/competence

sector-specific

Assess an area as a tourism destination is an essential skill of the following occupations:

Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Tourism product manager: Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Tourism policy director: Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Tourist information centre manager: Tourist information centre managers are in charge of managing employees and activities of a centre which provides information and advice to travellers and visitors about local attractions, events, travelling and accommodation.

Assess an area as a tourism destination is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Travel and tourism vocational teacher: Travel and tourism vocational teachers instruct students in their specialised field of study, travel and tourism, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a travel and tourism-related profession. Travel and tourism vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of travel and tourism through assignments, tests and examinations.

References

1. Assess an area as a tourism destination – ESCO