Assist in the practical actions for developing marketing campaigns

Description

Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.

Alternative labels

assist in the practical actions for marketing campaigns development
assist in the practical actions for developing marketing campaign
help in the practical actions for developing marketing campaigns
aid in the practical actions for developing marketing campaigns
assisting in the practical actions for developing marketing campaigns

Skill type

skill/competence

Skill reusability level

cross-sector

Relationships with occupations

Essential skill

Assist in the practical actions for developing marketing campaigns is an essential skill of the following occupations:

Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Marketing assistant: Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
 

Optional skill

Assist in the practical actions for developing marketing campaigns is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Promotion manager: Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

 


 

References

  1. Assist in the practical actions for developing marketing campaigns – ESCO

 

Last updated on September 20, 2022