Define measurable marketing objectives

Description

Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 6 occupations
  • Optional in 0 occupations
  • Total: 6 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Chief marketing officer
    Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Sales manager
    Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
  • Banking products manager
    Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
  • Promotion manager
    Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
  • Category manager
    Category managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…

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Last updated on February 18, 2026

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