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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Define measurable marketing objectives
Description
Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 6 occupations
- Optional in 0 occupations
- Total: 6 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Banking products managerBanking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
Related skills
- Brand marketing techniques
- Perform market research
- Coordinate marketing plan actions
- Analyse internal factors of companies
- Manage budgets
- Analyse consumer buying trends
- Evaluate marketing content
- Analyse external factors of companies
- Market research
- Manage profitability
- Marketing mix
- Market pricing
Last updated on February 18, 2026
