Market research

Description

The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 19 occupations
  • Optional in 8 occupations
  • Total: 27 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Product development manager
    Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, tech…
  • Marketing assistant
    Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
  • Advertising manager
    Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
  • Intellectual property consultant
    Intellectual property consultants provide advice on the usage of intellectual property assests such as patents, copyrights, and trademarks. They help clients to value, in monetary …
  • Business analyst
    Business analysts research and understand the strategic position of businesses and companies in relation to their markets and their stakeholders. They analyse and present their vie…
  • Market research analyst
    Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
  • Public relations manager
    Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Research and development manager
    Research and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
  • Sensory scientist
    Sensory scientists carry out sensory analysis in order to compose or improve flavours and fragrances for the food, beverage and cosmetics industry. They base their flavour and frag…
  • Product manager
    Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market re…
  • Advertising media planner
    Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
  • Property developer
    Property developers buy land, finance deals, order construction projects and orchestrate the process of development. They purchase a tract of land, decide on a marketing strategy, …
  • Public relations officer
    Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
  • Banking products manager
    Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
  • Communication manager
    Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
  • Promotion manager
    Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
  • Category manager
    Category managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
  • Patent engineer
    Patent engineers advise companies on different aspects of intellectual property law. They analyse inventions, and research their economic potential. They check if  patent rights ha…

Optional for

  • Fiscal affairs policy officer
    Fiscal policy officers research, analyse and develop policies related to taxation and government spending in public policy sectors, and implement these policies to improve the exis…
  • Market research interviewer
    Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use inter…
  • Survey enumerator
    Survey enumerators perform interviews and fill in forms in order to collect the data provided by interviewees. They can collect information by phone, mail, personal visits or on th…
  • Sales manager
    Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
  • Statistician
    Statisticians collect, tabulate, and, most importantly, analyse quantitative information coming from a varied array of fields. They interpret and analyse statistical studies on fie…
  • Business developer
    Business developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…
  • Spokesperson
    Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
  • Shop supervisor
    Shop supervisors are responsible for the smooth operation of stores according to regulations and company policy. They oversee business activities such budgets, inventory and custom…

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