Develop footwear and leather goods marketing plans

Description

Be able to develop marketing plans and provide directions for marketing strategies of the company, as well as be able to identify potential markets and to perform marketing activities to promote the footwear products of the company.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 6 occupations
  • Optional in 2 occupations
  • Total: 8 occupations
  • Most common in: ISCO major group 2 (Professionals)

Essential for

  • Footwear designer
    Footwear designers perform fashion trends analysis, forecasting, and market research, create footwear concepts, and build collection lines by operating mood or concept boards, colo…
  • Footwear product developer
    Footwear product developers provide interface between design and production. They engineer the footwear prototypes previously created by designers. They select, design or re-design…
  • Leather goods designer
    Leather goods designers are in charge of the creative process of leather goods. They perform fashion trends analysis, accompany market researches and forecast needs, plan and devel…
  • Leather goods product development manager
    Leather goods product development managers coordinate the leather goods design and product development process in order to comply with marketing specifications, deadlines, strategi…
  • Leather goods product developer
    Leather goods product developers perform and interface between design and actual production. They analyse and study the designer's specifications and transform them into technical …
  • Footwear product development manager
    Footwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, st…

Optional for

  • Bespoke footwear technician
    Bespoke footwear technicians perform activities in small production environments (e.g. workshops) where footwear is typically custom-made. They design, prepare, cut and sew, assemb…
  • Leather goods production supervisor
    Leather goods production supervisors monitor and coordinate day-to-day production activities of a leather goods manufacturing plant. They oversee quality control as well as manage …

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Last updated on February 19, 2026

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