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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Develop footwear and leather goods marketing plans
Description
Be able to develop marketing plans and provide directions for marketing strategies of the company, as well as be able to identify potential markets and to perform marketing activities to promote the footwear products of the company.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 6 occupations
- Optional in 2 occupations
- Total: 8 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Footwear designerFootwear designers perform fashion trends analysis, forecasting, and market research, create footwear concepts, and build collection lines by operating mood or concept boards, colo…
- Footwear product developerFootwear product developers provide interface between design and production. They engineer the footwear prototypes previously created by designers. They select, design or re-design…
- Leather goods designerLeather goods designers are in charge of the creative process of leather goods. They perform fashion trends analysis, accompany market researches and forecast needs, plan and devel…
- Leather goods product development managerLeather goods product development managers coordinate the leather goods design and product development process in order to comply with marketing specifications, deadlines, strategi…
- Leather goods product developerLeather goods product developers perform and interface between design and actual production. They analyse and study the designer's specifications and transform them into technical …
- Footwear product development managerFootwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, st…
Optional for
- Bespoke footwear technicianBespoke footwear technicians perform activities in small production environments (e.g. workshops) where footwear is typically custom-made. They design, prepare, cut and sew, assemb…
- Leather goods production supervisorLeather goods production supervisors monitor and coordinate day-to-day production activities of a leather goods manufacturing plant. They oversee quality control as well as manage …
Related skills
- Footwear and leather goods marketing planning
- Use IT tools
- Reduce environmental impact of footwear manufacturing
- Footwear creation process
- Communicate commercial and technical issues in foreign languages
- Use communication techniques
- Apply fashion trends to footwear and leather goods
- Implement footwear marketing plan
- Apply development process to footwear design
- Ergonomics in footwear and leather goods design
- Work in textile manufacturing teams
- Footwear quality
Last updated on February 19, 2026
