Footwear product development manager

Footwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, strategic requirements and policies of the company. They track style development and review design specification in order to meet the design vision, the manufacturing environment, and the company’s financial goals.

The following job titles also refer to footwear product development manager:

footwear product manager
product development manager, footwear
production & development manager, footwear
production and development manager, footwear
product development team leader
pre-production manager
footwear development team leader
senior product developer

Bachelor’s degree is generally required to work as footwear product development manager. However, this requirement may differ in some countries.

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Footwear product development manager is a Skill level 4 occupation.

These occupations, although different, require a lot of knowledge and skills similar to footwear product development manager.

footwear designer
footwear quality manager
leather goods designer
leather goods quality manager
leather goods product development manager

These occupations require some skills and knowledge of footwear product development manager. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of footwear product development manager with a significant experience and/or extensive training.

This knowledge should be acquired through learning to fulfill the role of footwear product development manager.

Footwear and leather goods marketing planning: The principles and methods used in creating a marketing plan and how a company can best position itself compared to its competitors, taking into account the specifities of the footwear and leather goods market. 
Health and safety in the workplace: The body of rules, procdeures and regulations related to safety, health and welfare of people in their workplace. 
Pattern grading: Know about cutting patterns accurately and grading the patterns to obtain the size series in case of mass production. Know how to mark notches, holes, seam allowances, and other technical specifications. Make adjustments and obtain the final patterns for cutting in order to compensate any identified problems during sampling.
Footwear materials: The characteristics, components, advantages and limitations of a wide range of materials used in footwear production: leather, leather substitutes (synthetics or artificial materials), textile, plastic, rubber etc. 
Footwear manufacturing technology: Footwear processes technology and machinery involved. The footwear manufacturing starts in the cutting/clicking room , cutting the uppers and bottom components. The upper components are joined together in the closing room by following a precise order of specific operations: skiving, folding, sewing etc. The closed upper, the insole and other bottom components are brought together in the assembling room, where the main operations are lasting and soling. The process ends with finishing operations in the finishing and packing room.
Footwear creation process: Footwear creation projects starting from inspiration to technical design and manufacturing by following several stages. Latest trends in footwear materials, components, processes, and concepts.
Footwear quality: Quality specifications of materials, processes and final products, the most common defects in footwear, quick tests procedures, laboratory tests procedures and standards, adequate equipment for quality checks. Quality assurance of footwear production processes and fundamental concepts on quality including footwear quality framework and standards.
Footwear components: Footwear components both for uppers (vamps, quarters, linings, stiffeners, toe puffs etc.) and bottoms (soles, heels, insoles etc.). Ecological concerns and the importance of recycling. Selection of suitable materials and components based on their influence on the footwear style and characteristics, properties and manufacturability. Procedures and methods in chemical and mechanical processing of leather and non-leather materials.

These skills are necessary for the role of footwear product development manager.

Create solutions to problems: Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.
Distinguish accessories: Distinguish accessories in order to determine differences among them. Evaluate accessories based on their characteristics and their application in wearing apparel manufacturing.
Exert a goal-oriented leadership role towards colleagues: Embrace a leadership role in the organisation and with colleagues as to provide coaching and direction to subordinates aiming at the achievement of specific objectives.
Create patterns for footwear: Produce the mean form or shell, a two-dimensional representation of the three-dimensional shape of the last. Create scaled patterns for uppers and bottom components by manual methods from the designs.
Practice innovative thinking in the footwear and leather goods industries: Innovate and create in the footwear and leather goods sector. Evaluate new ideas and concepts to turn them into marketable products. Use entrepreneurial thinking in all stages of the product and process development to identify new business opportunities for the targeted markets.
Implement footwear marketing plan: Implement marketing plans according to company specifications, complying with market demand.
Perform market research in footwear: Perform market research on the company’s customers, selecting and applying the right marketing strategies for footwear industry. Apply the mix of marketing (product, prices, promotion, and distribution) to contextual conditions of the company. Forecast how various factors as environment, technological innovation, buying behaviour etc. influence the marketing and merchandising of the footwear produced by the company.
Apply development process to footwear design: Understand the needs of the consumer and analyse the fashion trends. Innovate and develop the footwear concepts from an aesthetic, functional and technological point of view by using a wide range of methods and techniques, selecting materials, components and suitable technologies, adapting new concepts to manufacturing requirements and transforming the new ideas into marketable and sustainable products for mass or customised production. Communicate visually the new designs and ideas.
Reduce environmental impact of footwear manufacturing: Assess the environmental impact of footwear manufacture and minimise environmental risks. Reduce environmentally harmful work practices in different stages of the footwear manufacturing.
Plan supply chain logistics for footwear and leather goods: Plan, organise and monitor logistics and supply chain activities based on the footwear or leather goods company’s main objectives regarding quality, cost, delivery, and flexibility.
Develop footwear collection: Transform footwear design ideas and concepts into prototypes and, finally, a collection. Analyse and check the designs from various angles like functionality, aesthetics, comfort, performance and manufacturability. Manage the development process of all the footwear prototypes in order to meet the customer’s needs and to properly balance quality with production costs.
Communicate commercial and technical issues in foreign languages: Speak one or more foreign languages in order to communicate commercial and technical issues with various suppliers and clients.
Distinguish fabrics: Distinguish fabrics in order to determine differences among them. Evaluate fabrics based on their characteristics and their application in wearing apparel manufacturing.
Use communication techniques: Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
Make technical drawings of fashion pieces: Make technical drawings of wearing apparel, leather goods and footwear including both technical and engineering drawings. Use them to communicate or to convey design ideas and manufacturing details to pattern makers, technologists, toolmakers, and equipment producers or to other machine operators for sampling and production.
Prepare footwear samples: Create, test and verify prototypes or samples of footwear against a predefined set of criteria throughout all stages of the manufacturing process. Revise the initial design concepts and implement technical improvements.
Develop footwear and leather goods marketing plans: Be able to develop marketing plans and provide directions for marketing strategies of the company, as well as be able to identify potential markets and to perform marketing activities to promote the footwear products of the company.
Work in textile manufacturing teams: Work harmoniously with colleagues in teams in the textile and clothing manufacturing industries.
Apply fashion trends to footwear and leather goods: Be able to stay up to date on the latest styles, attending fashion shows and review fashion/clothing magazines and manuals, analysing the past and present fashion trends in areas such as footwear, leather goods and clothing market. Use analytical thinking and creative models to apply and to interpret in a systematic way the upcoming trends in terms of fashion and life styles.
Use it tools: Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.

This knowledge is sometimes, but not always, required for the role of footwear product development manager. However, mastering this knowledge allows you to have more opportunities for career development.

Cad for footwear: The architecture and functionality of 2D and 3D computer assisted design software systems for footwear.
Ergonomics in footwear and leather goods design: The principles used in the design of various styles of footwear and leather goods for the correct anatomic and ergonomic proportions and measurements.

These skills and competences are sometimes, but not always, required for the role of footwear product development manager. However, mastering these skills and competences allows you to have more opportunities for career development.

Use cad for soles: Digitise and scan the lasts. Work with files in various CAD systems. Produce 3D models of soles and create 2D computer aided designs. Grade and obtain the size series. Prepare technical specifications for manufacturing. Produce 2D and 3D computer aided engineering designs and technical drawings of moulds for vulcanised and injected soles. Export the files of the virtual models to 3D printers, CAM or CNC systems.
Create technical sketches for footwear: Be able to use various sketching and drawing techniques, including artistic representation, by hand or by computer, being aware of proportion and perspective, to sketch and draw footwear, lasts, soles, heels etc., both as 2D flat designs or as 3D volumes. Be able to prepare specification sheets with details of materials, components and manufacturing requirements.
Operate 2d cad for footwear pattern engineering: Be able to read and interpret design specification to transfer 3D virtual models, computer made drawings and handmade sketches into the 2D environment of the CAD software. Flatten and work with digitised shells. Use scanners and tablets. Produce, adjust and modify 2D designs of all patterns, including technical specifications, for various footwear construction types with 2D CAD systems. Grade and make the nesting. Produce technical sheets.
Use cad for heels: Digitise and scan the lasts. Work with files in various CAD systems. Produce 3D models of heels and create 2D computer aided designs. Grade and obtain the size series. Prepare technical specifications for manufacturing. Produce 2D and 3D computer aided engineering designs and technical drawings of moulds for vulcanised and injected heels. Export the files of the virtual models to 3D printers, CAM or CNC systems.
Create 3d cad footwear prototypes: Be able to read and understand visual elements and technical design specifications from hand-made or computer-made sketches, pictures and drawings. Digitise or scan the lasts. Create the design upon the shape of the lasts according to dimensional requirements of the customer. Perform 3D footwear modelling by using various functionalities of the CAD software such as producing, manipulating and testing virtual images for computer aided 3D artistic and technical design of footwear. Produce alternative designs and develop virtual models and collection lines. Make presentation boards and catalogues.
Manage footwear quality systems: Manage the company quality system. Create or elaborate the quality manual. Carry out the established requirements and objectives included in the quality policy. Foster internal and external communication, including customer satisfaction follow-up. Define and control the implementation of corrective and preventive measures. Foster the continuous improvement of the quality system and quality manual.
Use cad for lasts: Be able to digitise and scan the lasts. Work with various 2D and 3D CAD systems and use the software to adopt and transform the shape of the lasts according to dimensional requirements of the customer. Making 2D templates for controlling the shape of the new last. Produce technical drawing and prepare technical specification sheets for manufacturing. Grade the last. Export the files of the virtual model to 3D printers, CAM or CNC systems.

1223 – Research and development managers

 

 

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References

1. Footwear product development manager – ESCO