Description
Perform market research on the company’s customers, selecting and applying the right marketing strategies for footwear industry. Apply the mix of marketing (product, prices, promotion, and distribution) to contextual conditions of the company. Forecast how various factors as environment, technological innovation, buying behaviour etc. influence the marketing and merchandising of the footwear produced by the company.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 3 occupations
- Optional in 0 occupations
- Total: 3 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Footwear designerFootwear designers perform fashion trends analysis, forecasting, and market research, create footwear concepts, and build collection lines by operating mood or concept boards, colo…
- Footwear product developerFootwear product developers provide interface between design and production. They engineer the footwear prototypes previously created by designers. They select, design or re-design…
- Footwear product development managerFootwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, st…