Perform market research in footwear

Perform market research on the company’s customers, selecting and applying the right marketing strategies for footwear industry. Apply the mix of marketing (product, prices, promotion, and distribution) to contextual conditions of the company. Forecast how various factors as environment, technological innovation, buying behaviour etc. influence the marketing and merchandising of the footwear produced by the company.

footwear market research
carry out footwear market research
carry out market research in footwear industry
carry out market research in footwear
perform forecasting and market research in footwear
perform forecasting and market research
perform market research in footwear industry

skill/competence

cross-sector

Perform market research in footwear is an essential skill of the following occupations:

Footwear designer: Footwear designers perform fashion trends analysis, forecasting and market research, create footwear concepts and build collection lines by operating mood or concept boards, colour palettes, materials, drawings and sketches etc. They conduct the sampling process, make footwear prototypes and samples for presentations aimed to promoting the footwear concepts and collections. They identify the range of materials and components, define the design specifications by collaborating with the technical team and review the footwear samples, prototypes, and collections.
Footwear product developer: Footwear product developers provide interface between design and production. They engineer the footwear prototypes previously created by designers. They select, design or re-design lasts and footwear components, make patterns for uppers, linings and bottom components, and produce technical drawings for a various range of tools (e.g. cutting dies, mould, etc.). They also produce and evaluate footwear prototypes, grade and produce sizing samples, perform required tests for samples and confirm the customer’s qualitative and pricing constraints.
Footwear product development manager: Footwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, strategic requirements and policies of the company. They track style development and review design specification in order to meet the design vision, the manufacturing environment, and the company’s financial goals.

Perform market research in footwear is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

References

1. Perform market research in footwear – ESCO