Description
The principles and methods used in creating a marketing plan and how a company can best position itself compared to its competitors, taking into account the specifities of the footwear and leather goods market.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 6 occupations
- Optional in 1 occupations
- Total: 7 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Footwear designerFootwear designers perform fashion trends analysis, forecasting, and market research, create footwear concepts, and build collection lines by operating mood or concept boards, colo…
- Footwear product developerFootwear product developers provide interface between design and production. They engineer the footwear prototypes previously created by designers. They select, design or re-design…
- Leather goods designerLeather goods designers are in charge of the creative process of leather goods. They perform fashion trends analysis, accompany market researches and forecast needs, plan and devel…
- Leather goods product development managerLeather goods product development managers coordinate the leather goods design and product development process in order to comply with marketing specifications, deadlines, strategi…
- Leather goods product developerLeather goods product developers perform and interface between design and actual production. They analyse and study the designer's specifications and transform them into technical …
- Footwear product development managerFootwear product development managers coordinate the footwear design and the product and collection development process in order to comply with design specifications, deadlines, st…
Optional for
- Bespoke footwear technicianBespoke footwear technicians perform activities in small production environments (e.g. workshops) where footwear is typically custom-made. They design, prepare, cut and sew, assemb…
Related skills
Last updated on February 18, 2026