Plan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tools to support the process.
implement content strategy
Skill reusability level
Relationships with occupations
Manage content development projects is an essential skill of the following occupations:
Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
ICT documentation manager: ICT documentation managers are in charge of managing the documentation development process in accordance with legal requirements, standards, organisational policies and goals. They schedule, control and direct the resources, people, funding and facilities of the documentation department (including establishing budgets and timelines, risk analysis and quality management). They also develop documentation standards, structuring methods and media concepts to effectively communicate product concepts and usage.
Instructional designer: Instructional designers develop instructional material for training courses using multimedia technology and authoring tools. They aim to create instructional experiences which make the acquisition of knowledge and skills more efficient, effective, and appealing.
E-learning developer: E-learning developers design and develop simpler forms of digital learning content including reference materials, slides, assessments, screen-casts, interview videos and podcasts. They write and provide content for a computer based learning application.
Manage content development projects is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Technical communicator: Technical communicators prepare clear, concise and professional communication from product developers to users of the products such as online help, user manuals, white papers, specifications and industrial videos. For this, they analyse products, legal requirements, markets, customers and users. They develop information and media concepts, standards, structures and software tool support. They plan the content creation and media production processes, develop written, graphical, video or other contents, generate media output, release their information products and receive feedback from the users.
Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.