Integrate content into output media

Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

skill/competence

sector-specific

Integrate content into output media is an essential skill of the following occupations:

Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Audio describer: Audio describers depict orally what happens on the screen or on stage for the blind and visually impaired so that they can enjoy audio-visual shows, live performances or sports events. They produce audio description scripts for programmes and events and use their voice to record them.
Technical communicator: Technical communicators prepare clear, concise and professional communication from product developers to users of the products such as online help, user manuals, white papers, specifications and industrial videos. For this, they analyse products, legal requirements, markets, customers and users. They develop information and media concepts, standards, structures and software tool support. They plan the content creation and media production processes, develop written, graphical, video or other contents, generate media output, release their information products and receive feedback from the users.
Web content manager: Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation’s online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Digital media designer: Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.
E-learning developer: E-learning developers design and develop simpler forms of digital learning content including reference materials, slides, assessments, screen-casts, interview videos and podcasts. They write and provide content for a computer based learning application.

Integrate content into output media is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Typist: Typists operate computers to type and revise documents and compile material to be typed, such as correspondence, reports, statistical tables, forms, and audios. They read instructions accompanying material or follow verbal instructions to determine requirements such as number of copies needed, priority and desired format.
Zoo educator: Zoo educators teach visitors about the animals living at the zoo/aquarium as well as other species and habitats. They provide information about management of zoos, its collection of animals, and wildlife conservation. Zoo educators can be involved in both formal and informal learning opportunities ranging from production of information signs at enclosures to delivering classroom sessions linked to school or university curricula. Depending on the size of the organisation the education team may be a single person or a large team. Consequently the optional skills reqired are very broad and will vary from organisation to organisation. 

Zoo educators also promote conservation efforts. This can involve work within the zoo but also in the field as part of any zoo outreach project(s).
Tourist information officer: Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

References

1. Integrate content into output media – ESCO