Description
Oversee the staff that create the content and visual representation of advertisement materials. Make sure that the advertising strategy is followed and customer requirements are met.
Alternative labels
manage creative departments
supervise creative department
managing creative department
oversee creative department
direct creative department
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Manage creative department is an essential skill of the following occupations:
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Optional skill
Manage creative department is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
References
- Manage creative department – ESCO
