Description
Oversee the planning of what media are going to be used to distribute the advertisements such as television, online, newspaper and billboards.
Alternative labels
manage media services departments
managing media services department
manage department of media services
direct media services department
oversee media services department
supervise media services department
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Manage media services department is an essential skill of the following occupations:
Optional skill
Manage media services department is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
References