Advise on public image

Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.

solve public image
suggest public relations
solve public relations
recommend public image
recommend public relations
suggest public image

skill/competence

cross-sector

Advise on public image is an essential skill of the following occupations:

Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Advise on public image is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Public affairs consultant: Public affairs consultants function as representatives for a client’s goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client’s wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client’s cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

References

1. Advise on public image – ESCO