Establish relationship with the media

Adopt a professional attitude to respond effectively to the demands of the media.

establish a media relationship
create a bond with the media
develop a relationship with the media

skill/competence

sector-specific

Establish relationship with the media is an essential skill of the following occupations:

Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Cultural policy officer: Cultural policy officers develop and implement policies to improve and promote cultural activities and events. They manage resources and communicate with the public and media in order to facilitate interest in cultural programs and emphasize their importance in a community.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

Establish relationship with the media is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Sport official: Sports officials are responsible for administering the rules and laws of a sport and for ensuring fair play according to the rules and laws. The role includes applying rules/ laws during the sport or activity, contributing to health, safety and protection of participants and others during the sport or activity, organising sport events, establishing and maintaining effective working relationships with competitors and others, and communicating effectively.
Policy officer: Policy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They evaluate effects of existing policies and report findings to the government and members of the public. Policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

References

1. Establish relationship with the media – ESCO