The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.
Skill reusability level
Relationships with occupations
Strategic planning is an essential knowledge of the following occupations:
Branch manager: Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the headquarters, and depending on the structure of the company, they aim to implement the strategy of the company while adapting it to the market where the branch operates. They envision management of employees, communications, marketing efforts, and follow up to results and objectives.
Corporate social responsibility manager: Corporate social responsibility managers monitor the practices of organisations and companies with regard to ethics and impact on the larger community. They advise on social responsibility and sustainability matters depending on the company’s needs. Corporate social responsibility managers promote actions that are environmentally conscious, philanthropic or related to human rights.
Business intelligence manager: Business intelligence managers gain knowledge of the industry, the innovative processes therein, and contrast them with the operations of the company in order to improve them. They focus their analysis in the supply chain processes, warehouses, storage, and sales as to facilitate communication and revenue improvement.
Business service manager: Business service managers are reponsible for the provision of professional services to companies. They organise the provision of services tailored to the needs of the client and liaise with clients to agree on the contractual obligations for both parties.
Environmental protection manager: Environmental protection managers provide advice on the development of environmental policies to governmental and official institutions. They analyse possible threats for the well being of the people and the environment in a region and manage campaigns aimed at tackling problems such as waste collection, landfills, and preservation of green areas.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Strategic planning manager: Strategic planning managers create, together with a team of managers, the strategic plans of the company as a whole, and provide coordination in the implementation per department. They help to interpret the overall plan and create a detailed plan for each one of the departments and branches. They ensure consistency in the implementation.
Business valuer: Business valuers provide valuation assessements of business entities, stock and other securities and intangible assets, in order to assist their clients in strategic decision-making procedures such as mergers and acquisitions, litigation cases, bankruptcy, taxation compliance and general restructuring of the companies.
Business manager: Business managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectives and implementation of the plan together with employees of the segment and stakeholders. They keep an overview of the business, understand detailed information of the business unit and support the department, and make decisions based on the information at hand.
Economic adviser: Economic advisers research economic developments and advise on economic problems. They forecast trends and behaviour in economics, and advise on finance, trade, fiscal and other related matters. They advise companies and organisations on techniques to gain economic profit.
Policy manager: Policy managers are responsible for managing the development of policy programs and ensuring that the strategic objectives of the organization are met. They oversee the production of policy positions, as well as the organization’s campaign and advocacy work in fields such as environmental, ethics, quality, transparency, and sustainability.
Business consultant: Business consultants analyse the position, structure and processes of businesses and companies and offer services or advice to improve them. They research and identify business processes such as financial inefficiencies or employee management and devise strategical plans to overcome these difficulties. They work in external consulting firms where they provide an objective view on a business and or company’s structure and methodological processes.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Regulatory affairs manager: Regulatory affairs managers are in charge of regulatory and legal affairs in several sectors such as the healthcare, energy and banking industries. They oversee the development of products and services from inception to market release by making sure everything complies with the local legislation and meets regulatory requirements. They have experience in the different phases of regulatory processes and act as an interface between business and government legislation or regulatory boards.
Department manager: Department managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees.
Tax policy analyst: Tax policy analysts research and develop taxation policies and legislation in order to improve and develop tax policies. They advise official bodies on policy implementation and financial operations, as well as forecast financial influence of changes in tax policies.
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Brokerage firm director:
Brokerage firm directors organise the activities and the people involved in securities trading. They envision strategies aimed at increasing the efficiency of asset trading with a focus on profitability. They may also advise clients on appropriate trades.
Legal service manager: Legal service managers oversee the general management of a legal service office. They not only strive for the highest efficiency and effectiveness when delivering legal services and advice, but they also coordinate a team of legally trained professionals. They manage different profiles of clients and adjust the legal services to their needs.
Parliamentary assistant: Parliamentary assistants provide support to officials and politicians of regional, national and international parliaments and undertake logistical tasks. They revise official documents and follow procedures set by the respective parliaments. They support on the communication with stakeholders and provide the logistical support required in handling official processes.
Strategic planning is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Policy officer: Policy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They evaluate effects of existing policies and report findings to the government and members of the public. Policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
- Strategic planning – ESCO