Advise on communication strategies

Provide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvements in communication and make sure that important information reaches all employees and that their questions are answered.

offer suggestions on communication strategies
counsel on communication strategies
give recommendations on communication strategies
advising on communication strategies
advise on communications strategies
advise on communication strategy

skill/competence

cross-sector

Advise on communication strategies is an essential skill of the following occupations:

Strategic planning manager: Strategic planning managers create, together with a team of managers, the strategic plans of the company as a whole, and provide coordination in the implementation per department. They help to interpret the overall plan and create a detailed plan for each one of the departments and branches. They ensure consistency in the implementation.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Parliamentary assistant: Parliamentary assistants provide support to officials and politicians of regional, national and international parliaments and undertake logistical tasks. They revise official documents and follow procedures set by the respective parliaments. They support on the communication with stakeholders and provide the logistical support required in handling official processes.

Advise on communication strategies is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Business analyst:
Business analysts research and understand the strategic position of businesses and companies in relation to their markets and their stakeholders. They analyse and present their views on how the company, from many perspectives, can improve its strategic position and internal corporate structure. They assess needs for change, communication methods, technology, IT tools, new standards and certifications.
Policy manager: Policy managers are responsible for managing the development of policy programs and ensuring that the strategic objectives of the organization are met. They oversee the production of policy positions, as well as the organization’s campaign and advocacy work in fields such as environmental, ethics, quality, transparency, and sustainability.
Business consultant: Business consultants analyse the position, structure and processes of businesses and companies and offer services or advice to improve them. They research and identify business processes such as financial inefficiencies or employee management and devise strategical plans to overcome these difficulties. They work in external consulting firms where they provide an objective view on a business and or company’s structure and methodological processes.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Product manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Banking products manager: Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.

References

1. Advise on communication strategies – ESCO