Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:
the nature of the work performed in an occupation in relation to the characteristic tasks and duties
the level of formal education required for competent performance of the tasks and duties involved and
the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.
Political campaign officer is a Skill level 4 occupation.
These occupations require some skills and knowledge of political campaign officer. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of political campaign officer with a significant experience and/or extensive training.
This knowledge should be acquired through learning to fulfill the role of political campaign officer.
Political campaigning: The procedures involved in conducting a succesful political campaign, such as the specific research methods, promotional tools, liaising with the public, and other strategic aspects concerning the organising and conducting of political campaigns. Advertising techniques: The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.
These skills are necessary for the role of political campaign officer.
Advise on public relations: Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information. Advise politicians on electoral procedures: Advise politicians before and during elections on campaigning procedures and on the politician’s public presentation and courses of action which may beneficially influence elections. Analyse election procedures: Analyse the proceedings during elections and campaigns in order to monitor the voting behaviour of the public, identify ways in which the election campaign can be improved for politicians, and to predict the election outcomes. Liaise with colleagues: Liaise with fellow colleagues to ensure common understanding on work related affairs and agree on the necessary compromises the parties might need to face. Negotiate compromises between parties as to ensure that work in general run efficiently towards the achievement of the objectives. Develop media strategy: Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery. Advise on public image: Advise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audience.
This knowledge is sometimes, but not always, required for the role of political campaign officer. However, mastering this knowledge allows you to have more opportunities for career development.
Election law: The regulations concerning the procedures during elections, such as voting regulations, campaign regulations, which procedures candidates must follow, how votes are counted, and other electoral procedures. Political science: The systems of government, the methodology concerning the analysis of political activity and behaviour, and the theory and practice of influencing people and acquiring governance.
These skills and competences are sometimes, but not always, required for the role of political campaign officer. However, mastering these skills and competences allows you to have more opportunities for career development.
Promote political campaign: Promote the political party or politician before and during election when the political campaign is being held to ensure a wide audience and the most beneficial outcome possible for the political candidate or party, by performing promotional activities. Prepare presentation material: Prepare the documents, slide shows, posters and any other media needed for specific audiences. Communicate with media: Communicate professionally and present a positive image while exchanging with media or potential sponsors. Maintain relationships with government agencies: Establish and maintain cordial working relationships with peers in different governmental agencies. Conduct public surveys: Conduct the procedures of a public survey from the initial formulation and compilation of the questions, identifying the target audience, managing the survey method and operations, managing the processing of acquired data, and analysing the results. Analyse problems for opportunities: Identify and anticipate problems in order to choose a course of action, come up with appropriate solutions or even identify opportunities for further development. Perform public relations: Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public. Solicit event publicity: Design advertisement and publicity campaign for upcoming events or exhibitions; attract sponsors. Apply knowledge of human behaviour: Practice principles related to group behaviour, trends in society, and influence of societal dynamics. Create campaign schedule: Create a timeline and establish final goals for the procedures and tasks of a political or promotional campaign. Coordinate advertising campaigns: Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels Manage fundraising activities: Initiate fundraising activities managing the place, teams involved, causes and budgets. Influence voting behaviour: Influence the public during a political or other legislative campaign which requires voting in order to ensure that they vote for the party, individual or motion which is preferred, by talking with individuals and using promotional strategies. Monitor political campaigns: Monitor the methods applied in the conducting of a political campaign to ensure all the regulations are adhered to, such as the regulations concerning campaign financing, promotional methods, and other campaign procedures.
