Advise on public relations

Advise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.

recommend a marketing strategy
commend a marketing strategy
help with public relations
instruct on a marketing strategy
instruct on public relations
commend public relations
recommend public relations
help with a marketing strategy

skill/competence

cross-sector

Advise on public relations is an essential skill of the following occupations:

Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Client relations manager:
Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Intercultural communication consultant: Intercultural communication consultants specialise in social interaction between parties of different cultures, advise organisations on international interactions in order to optimise their performance, and facilitiate cooperation and positive interaction with organisations and individuals from other cultures.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Political party agent: Political party agents manage the administrative tasks of a political party, such as budget management, record keeping, writing of agendas, etc. They also ensure productive communication with governmental bodies, and with press and media.
Foreign affairs officer: Foreign affairs officers analyse foreign affairs policies and operations, and write reports outlining their analyses in a clear and comprehensible manner. They communicate with parties who benefit from their findings, and act as advisers in the development or implementation of or reporting on foreign policy. Foreign affairs officers may also perform administrative duties in the department, such as assisting with problems concerning passports and visas. They promote friendly and open communication between different nations’ governments and institutions.

Advise on public relations is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Sociologist: Sociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved by describing their legal, political, and economic systems and their cultural expressions.
Corporate social responsibility manager: Corporate social responsibility managers monitor the practices of organisations and companies with regard to ethics and impact on the larger community. They advise on social responsibility and sustainability matters depending on the company’s needs. Corporate social responsibility managers promote actions that are environmentally conscious, philanthropic or related to human rights.
Media scientist: Media scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society.
Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
Political scientist: Political scientists study political behaviour, activity and systems, including the elements that fall therein. Their study of the field ranges from the origins and evolution of various political systems to topical matters such as decision-making processes, political behaviour, political trends, society, and power perspectives. They advise governments and institutional organisations on governance matters.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Public affairs consultant: Public affairs consultants function as representatives for a client’s goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client’s wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client’s cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Service manager: Service managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interaction with clients and high levels of satisfaction post-service. This occupation includes the provision of policing, correctional, library, legal and fire services.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

References

1. Advise on public relations – ESCO