Perform public relations

Perform public relations (PR) by managing the spread of information between an individual or an organisation and the public.

complete public relations
perform public relation
undertake public relations
execute public relations
performing public relations
implement public relations

skill/competence

cross-sector

Perform public relations is an essential skill of the following occupations:

Investor relations manager: Investor relations managers disseminate the investment strategy of the company and monitor the reactions of the investment community towards it. They use marketing, financial, communications, and security law expertise to ensure transparent communication to the larger community. They respond to inquiries from shareholders and investors in relation to the company’s financial stability, stocks, or corporate policies.
Advertising manager: Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Public housing manager: Public housing managers develop strategies for the improvement of housing policy in a community, as well as providing social housing to those in need. They identify housing needs and issues, and supervise resource allocation. They also communicate with organisations involved in building public housing facilities, and social service organisations.
Rescue centre manager: Rescue centre managers supervise operations of a rescue centre, performing administrative duties and supervision of staff. They ensure that the centre operates according to policies and staff perform rescue missions in a safe, efficient and compliant manner.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
International relations officer: International relations officers ensure the development of cooperation between international public organisations and governments. They facilitate communication between their organisation and foreign organisations and develop collaboration strategies, promoting a collaborative relationship beneficial for both parties.
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Social services manager: Social services managers have the responsibility for strategic and operational leadership and management of staff teams and resources within and or across social services. They are responsible for the implementation of legislation and policies relating to, for example, decisions about vulnerable people. They promote social work and social care values and ethics, equality and diversity, and relevant codes guiding practice. They are responsible for liaising with other professionals in criminal justice, education and health. They can be responsible for contributing to local and national policy development.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Special-interest groups’ official: Special-interest groups’ officials represent and act on behalf of special-interest groups such as trade unions, employer organisations, trade and industry associations, sports associations and humanitarian organisations. They develop policies and ensure their implementation. Special-interest groups’ officials speak for their members in negotiations about topics such as working conditions and safety.
Elderly home manager: Elderly home managers oversee, plan, organise and evaluate the provision of elderly care services for people who are in need of these services due to the effects of ageing. They manage the elderly care home and supervise the activities of the staff.
Youth centre manager: Youth centre managers plan and supervise the operations of children and youth homes which provide care and counselling services. They assess the needs for youths in the community, develop and implement pedagogical methods, and develop programs for the improvement of youth care in the centre.
Political party agent: Political party agents manage the administrative tasks of a political party, such as budget management, record keeping, writing of agendas, etc. They also ensure productive communication with governmental bodies, and with press and media.
Child day care centre manager: Child day care centre managers provide social services to children and their families. They supervise and support child care workers and manage the childcare facilities. Child day care centre managers have the responsibility for strategic and operational leadership and management of staff teams and resources within and or across child care services.

Perform public relations is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Green coffee buyer: Green coffee buyers purchase green coffee beans from producers all around the world commissioned by coffee roasters. They have a deep knowledge of the process of coffee from the fruit to the cup.

Sociologist: Sociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved by describing their legal, political, and economic systems and their cultural expressions.
Campaign canvasser: Campaign canvassers operate on field level to persuade the public to vote for the political candidate they represent. They engage in direct conversation with the public in public places, and gather information on the public’s opinion, as well as perform activities ensuring that information on the campaign reaches a wide audience.
Media scientist: Media scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and TV and the response from society.
Wine sommelier: Wine sommeliers have general knowledge about wine, its production, service and wind with food pairing. They make use of this knowledge for the management of specialised wine cellars, publish wine lists and books or work in restaurants.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
Community development officer: Community development officers develop plans to improve quality of life in local communities. They investigate and assess the community’s issues and needs, manage resources, and develop implementation strategies. They communicate with the community for investigation purposes, and to inform the community on development plans.
Coffee taster: Coffee tasters taste coffee samples in order to evaluate the features of the product or to prepare blending formulas. They determine the product’s grade, estimate its market value, and explore how these products may appeal to different consumer tastes. They write blending formulas for workers who prepare coffee products for commercial purposes.
Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Government minister: Government ministers function as decision-makers in national or regional governments, and head government ministries. They perform legislative duties and supervise the operation of their department.
Political scientist: Political scientists study political behaviour, activity and systems, including the elements that fall therein. Their study of the field ranges from the origins and evolution of various political systems to topical matters such as decision-making processes, political behaviour, political trends, society, and power perspectives. They advise governments and institutional organisations on governance matters.
Member of parliament: Members of parliament represent their political party’s interests in parliaments. They perform legislative duties, developing and proposing new laws, and communicate with government officials to assess current issues and government operations. They oversee the implementation of laws and policies and function as government representatives to the public to ensure transparency.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Senator: Senators perform legislative duties on a central government level, such as working on constitutional reforms, negotiating on bills of law, and settling conflicts between other governmental institutions.
Beer sommelier: Beer sommeliers understand and advise on styles, brewing and best pairing of beers with foods in locations such as restaurants, breweries and shops. They know all about their ingredients, the history of the beers, glassware and draught systems. They prepare beer tastings, consult companies and customers, evaluate beer products and write about this subject.
Economist: Economists perform research and develop theories in the field of economics, whether for microeconomic or macroeconomic analysis. They study trends, analyse statistical data, and to some extent work with economic mathematical models in order to advise companies, governments, and related institutions. They advise on product feasibility, trend forecasts, emerging markets, tax policies, and consumer trends.
Public affairs consultant: Public affairs consultants function as representatives for a client’s goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client’s wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client’s cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
Central bank governor: Central bank governors set the monetary and regulatory policy, determine interest rates, maintain price stability, control the national money supply and issuance and foreign exchange currency rates and gold reserves. They oversee and control the banking industry.
Cider master: Cider masters envision the manufacturing process of cider. They ensure brewing quality and follow one of several brewing processes. They modify existing brewing formulas and processing techniques in order to develop new cider products and cider-based beverages.
Malt master: Malt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products in order to maintain the consistency of products. They use their knowledge to prepare mixtures as part of product development.
Tourism policy director: Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Foreign affairs officer: Foreign affairs officers analyse foreign affairs policies and operations, and write reports outlining their analyses in a clear and comprehensible manner. They communicate with parties who benefit from their findings, and act as advisers in the development or implementation of or reporting on foreign policy. Foreign affairs officers may also perform administrative duties in the department, such as assisting with problems concerning passports and visas. They promote friendly and open communication between different nations’ governments and institutions.

References

1. Perform public relations – ESCO