Implement marketing strategies

Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

utilise marketing strategies
implementing marketing strategies
implement a marketing strategy
administer marketing strategies
execute marketing strategies
introduce marketing strategies
marketing strategies implementation

skill/competence

cross-sector

Implement marketing strategies is essential to master the following knowledge:

Marketing principles

Implement marketing strategies is optional for the following skills, according to the role’s responsibility:

Market entry strategies
Content marketing strategy

Implement marketing strategies is an essential knowledge of the following occupations:

Implement marketing strategies is an essential skill of the following occupations:

Hospitality revenue manager: Hospitality revenue managers maximise revenue generated from facilities such as hotels,  holiday resorts and camping grounds by analysing trends and competition. They assist establishment managers in strategic decisions. Hospitality revenue managers analyse and optimise the financial potential of facilities and manage the corresponding staff.
Commercial art gallery manager: Commercial art gallery managers manage the commercial and artistic success of the gallery.
Commercial director: Commercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing the development of products, planning and developing selling efforts, managing sales agents, and determining product prices.
Technical sales representative in agricultural machinery and equipment: Technical sales representatives in agricultural machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.

Chocolatier: Chocolatiers make confectionery products with chocolate. They perform activities such as examination, feeling, and tasting of ground chocolate paste. Such analysis leads them to ascertain if colour, texture, and taste of the chocolate paste meets specifications.

Trade regional manager: Trade regional managers are responsible for activities and staff in an assigned region for a specific chain of stores.

Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Hospitality entertainment manager: Hospitality entertainment managers are in charge of managing the team which creates entertainment activities for the guests of a hospitality establishment.
Technical sales representative in hardware, plumbing and heating equipment: Technical sales representatives in hardware, plumbing and heating equipment act for a business to sell its merchandise while providing technical insight for customers.
Book editor: Book editors find manuscripts that can be published. They review texts from writers to evaluate the commercial potential or they ask writers to take on projects that the publishing company wishes to publish. Book editors maintain good relationships with writers.
Technical sales representative in mining and construction machinery: Technical sales representatives in mining and construction machinery act for a business to sell its merchandise while providing technical insight for customers.
Accommodation manager: Accommodation managers are in charge of managing the operations and overseeing the strategy for a hospitality establishment. They manage human resources, finances, marketing and operations through activities such as supervising the staff, keeping financial records and organising activities.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Public housing manager: Public housing managers develop strategies for the improvement of housing policy in a community, as well as providing social housing to those in need. They identify housing needs and issues, and supervise resource allocation. They also communicate with organisations involved in building public housing facilities, and social service organisations.
Rescue centre manager: Rescue centre managers supervise operations of a rescue centre, performing administrative duties and supervision of staff. They ensure that the centre operates according to policies and staff perform rescue missions in a safe, efficient and compliant manner.
Camping ground manager: Camping ground managers plan, direct, or coordinate all campsite facilities and manages employees.
Tourism product manager: Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Technical sales representative in electronic and telecommunications equipment: Technical sales representatives in electronic and telecommunications equipment act for a business to sell its merchandise while providing technical insight for customers.
Travel agent: Travel agents design and market travel programme itineraries for potential travellers or visitors.
Department store manager: Department store managers organise and control the operations and staff of establishments which provide retail services.
Hospitality establishment receptionist: Hospitality establishment receptionists provide first point of contact and assistance to the guests of a hospitality establishment. They are also responsible for taking bookings, processing payments and giving information.
Sales engineer: Sales engineers provide technical customisation of products based on customers requests and needs (mainly heavy duty), such as building equipment. They take care of business to business contact and assume responsibility for complex repairs and maintenance process.
ICT account manager: ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.
Travel agency manager: Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.
Railway passenger service agent: Railway passenger service agents spend time with railway station customers, answer their questions and react quickly and safely to unexpected situations. They provide information, mobility assistance, and security in railway stations. They provide accurate and up to date information on train arrival and departure times, train connections, and help customers plan their travels.
Retail department manager: Retail department managers are responsible for activities and staff in a section in a store.
Technical sales representative in machinery and industrial equipment: Technical sales representatives in machinery and industrial equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in chemical products: Technical sales representatives in chemical products act for a business to sell its merchandise while providing technical insight for customers.
Retail entrepreneur: Retail entrepreneurs organise business processes and concepts in his/her personally owned business.
Social services manager: Social services managers have the responsibility for strategic and operational leadership and management of staff teams and resources within and or across social services. They are responsible for the implementation of legislation and policies relating to, for example, decisions about vulnerable people. They promote social work and social care values and ethics, equality and diversity, and relevant codes guiding practice. They are responsible for liaising with other professionals in criminal justice, education and health. They can be responsible for contributing to local and national policy development.
Technical sales representative: Technical sales representatives act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in the textile machinery industry: Technical sales representatives in the textile machinery industry act for a business to sell its merchandise while providing technical insight for customers.
Malt master: Malt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products in order to maintain the consistency of products. They use their knowledge to prepare mixtures as part of product development.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Technical sales representative in office machinery and equipment: Technical sales representatives in office machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Elderly home manager: Elderly home managers oversee, plan, organise and evaluate the provision of elderly care services for people who are in need of these services due to the effects of ageing. They manage the elderly care home and supervise the activities of the staff.
Youth centre manager: Youth centre managers plan and supervise the operations of children and youth homes which provide care and counselling services. They assess the needs for youths in the community, develop and implement pedagogical methods, and develop programs for the improvement of youth care in the centre.
Child day care centre manager: Child day care centre managers provide social services to children and their families. They supervise and support child care workers and manage the childcare facilities. Child day care centre managers have the responsibility for strategic and operational leadership and management of staff teams and resources within and or across child care services.

Implement marketing strategies is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Implement marketing strategies is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Spa manager: Spa managers coordinate the day-to-day operations of the spa establishment in order to provide guests with the best customer experiences. They oversee the activities and performance of staff, manage the financial aspects of the Spa, deal with suppliers and run advertising campaigns for the spa in order to attract more customers.
Domestic energy assessor: Domestic energy assessors advise individuals on energy supply for their homes. They assess the individual’s needs and recommend the appropriate source of energy and supplier, attempting to secure energy sales. They also advise on economic and environmental advantages of types of energy, and create energy plans compliant with regulations and the technical requirements and conditions of the residence.
Chief marketing officer: Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Corporate social responsibility manager: Corporate social responsibility managers monitor the practices of organisations and companies with regard to ethics and impact on the larger community. They advise on social responsibility and sustainability matters depending on the company’s needs. Corporate social responsibility managers promote actions that are environmentally conscious, philanthropic or related to human rights.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
ICT presales engineer: ICT presales engineers actively drive and manage the ICT evaluation stage of the sales process, working in conjunction with the sales team. They provide technical guidance to pre-sales personnel and plan and modify product ICT configurations to meet client requirements. They pursue additional business development opportunities.

Hotel concierge: Hotel concierges provide information to customers, assist guests with various tasks such as making restaurant reservations, recommending entertainment highlights, booking transportation (limousines, airplanes, boats, etc.) and other services, procurement of tickets to special events, and assisting with various travel arrangements and tours of local attractions.
Spa attendant: Spa attendants interact with guests at the reception desk to provide indications and explain the available services in the spa center. They are also in charge of cleaning the spa rooms after use, maintaining storage area cleanliness and restocking clean towels. Spa attendants monitor the security of the facility and are responsible for selling the products and services available such as treatment packages.
Beauty salon manager: Beauty salon managers oversee the daily operations and staff management in a beauty salon. They ensure customer satisfaction, budget control and inventory management. Beauty salon managers set up and enforce salon rules and cleanliness guidelines. They are also in charge of promoting the salon to attract new clients.
Butcher: Butchers order, inspect and buy meat to prepare it and sell it as consumable meat products. They perform activities such as cutting, trimming, boning, tying, and grinding beef, pork, and poultry meat. They prepare those mentioned sorts of meat for consumption.

Video and motion picture producer: Video and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. Video and motion picture producers find the financial means to make a movie or television series. They have the final decision on the whole project, from development and editing to distribution. During large-scale productions, video and motion picture producers can be part of a team of producers and may be responsible for some of these tasks.
Hotel porter: Hotel porters welcome guests to accommodation facilities, help them carry their luggage and provide services such as occasional cleaning.
Laundry and dry cleaning manager: Laundry and dry cleaning managers oversee the laundry operations in an institutional laundry. They supervise laundry and dry cleaning staff, plan and enforce safety procedures, order supplies and oversee the laundry’s budget. Laundry and dry cleaning managers ensure the quality standards and that customers’ expectations are met.
Farm manager: Farm managers plan and organise the daily operations, resourcing and business management of animal producing farms.
Oenologist: Oenologists track the wine manufacturing process in its entirety and supervise the workers in wineries. They supervise and coordinate production to ensure the quality of the wine and also give advice by determining the value and classification of wines being produced.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
Producer: Producers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication and financing. Producers oversee the production and manage all technical and logistic aspects of recording and editing.
Industrial pharmacist: Industrial pharmacists are involved in the research and creation of medications. They develop new medicines, perform tests, assure quality and ensure that medication complies with regulations.
Advertising assistant: Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
Steward/stewardess: Stewards/stewardesses perform food and beverage service activities on all land, sea and air travel services.
Music producer: Music producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers oversee the production of records. They manage the technical aspects of recording and editing.
Ship steward/ship stewardess: Ship stewards and ship stewardesses work on board the vessel to provide services to passengers such as serving meals, housekeeping, welcoming passengers and explaining safety procedures.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Night auditor: Night auditors oversee night customer care in hospitality establishment and perform a wide variety of activities from front desk to bookkeeping.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Client relations manager:
Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.
Recreational facilities manager: Recreational facilities managers direct the operations of facilities that provide recreational services such as gardens, spas, zoos, gambling and lottery facilities. They plan and organise the daily operations of the related staff and facilities and ensure the organisation follows the latest developments in its field. They coordinate the different departments of the facility and manage the correct use of resources and budgets.

Vineyard manager: Vineyard managers orchestrate the conduct of the vineyard and the winery, in some cases also the  administration and marketing.

Tourist animator: Tourist animators develop and organise entertainment activities for guests of a hospitality establishment. They set up and coordinate activities to entertain customers.
Camping ground operative: Camping ground operatives perform customer care in a campsite facility and other operational work.
Investment fund management assistant: Investment fund management assistants provide clients with financial planning advice on financial products and serve as the main contact point for new and old clients. They assist and perform preparatory work in the creation and administration of funds and help with the implementation of fund management decisions made by the portfolio or fund manager.
Airport operations officer: Airport operations officers perform supervisory and administrative work monitoring operational activities on an assigned shift at a large airport. They ensure the safe take-off and landing of aircrafts
Customer experience manager: Customer experience managers monitor customer experiences by creating, evaluating and improving the customer’s interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer’s experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
Shop manager: Shop managers are responsible for activities and staff in specialised shops.
Publications coordinator: Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Tour operator representative: Tour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their destinations.
Supermarket manager: Supermarket managers are responsible for activities and staff in a supermarket.
Spokesperson: Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Service manager: Service managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interaction with clients and high levels of satisfaction post-service. This occupation includes the provision of policing, correctional, library, legal and fire services.
Optometrist: Optometrists examine and test eyes to identify abnormalities, visual problems, or disease. They prescribe and fit lenses such as spectacles and contacts, and offer advice on visual problems. They may also refer patients to a medical practitioner. Their scope of practice and title varies according to national regulations.
Public relations officer: Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Timber trader: Timber traders assess the quality, quantity and market value of timber and timber products for trade. They organise the selling process of new timber and purchase stocks of timber.
Communication manager:
Communication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, communication managers ensure that communications reach each one of the employees and further questions can be answered. For external parties, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Beauty salon attendant: Beauty salon attendants schedule clients’ appointments, greet clients on the premises, give detailed information on the salon’s services and treatments and gather clients’ complaints. They clean the salon regularly and ensure all products are in stock and well deposited. Beauty salon attendants take payments from clients and may sell various beauty products.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Laundry workers supervisor: Laundry workers supervisors monitor and coordinate the activities of the laundry and dry-cleaning staff of laundry shops and industrial laundry companies. They plan and implement production schedules, hire and train workers and monitor the production quality levels.
Hotel butler: Hotel butlers provide personalised services to guests in high level hospitality establishment. They manage the housekeeping staff to ensure clean interiors and excellent customer service. Hotel butlers are responsible for the general welfare and satisfaction of the guests.
Train attendant: Train attendants work on trains to provide services to passengers such as welcoming passengers, answering their questions and serving meals.
Airport director: Airport directors oversee a group of managers who lead or supervise a particular area of the airport, programme or a project.

Solar energy sales consultant: Solar energy sales consultants provide advice on solar energy for domestic or industrial purposes, and aim to promote the use of solar energy as an alternative and more sustainable source of energy. They communicate with prospective clients, and attend networking events, to ensure increased sales of solar energy products.
Renewable energy sales representative: Renewable energy sales representatives assess clients’ energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the use of renewable energy products, and liaise with consumers to increase sales.

References

1. Implement marketing strategies – ESCO