Retail department manager

Description

Retail department managers are responsible for activities and staff in a section in a store.

Other titles

The following job titles also refer to retail department manager:

general merchandise department manager
outlet store department manager
retail department head
general store department manager
general retail section manager
concession shop departmental manager
department sales manager
section manager
departmental manager
head of department (retail)

Minimum qualifications

Bachelor’s degree is generally required to work as retail department manager. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Retail department manager is a Skill level 3 occupation.

Retail department manager career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to retail department manager.

supermarket manager
hardware and paint shop manager
toys and games shop manager
floor and wall coverings shop manager
second-hand shop manager

Long term prospects

These occupations require some skills and knowledge of retail department manager. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of retail department manager with a significant experience and/or extensive training.

metallurgical manager
purchasing manager
brand manager
online sales channel manager
client relations manager

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of retail department manager.

Employment law: The law which mediates the relationship between employees and employers. It concerns employees’ rights at work which are binding by the work contract.
Company policies: The set of rules that govern the activity of a company.

Essential skills and competences

These skills are necessary for the role of retail department manager.

Implement marketing strategies: Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Ensure compliance with legal requirements: Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
Order supplies: Command products from relevant suppliers to get convenient and profitable products to purchase.
Manage budgets: Plan, monitor and report on the budget.
Carry out sales analysis: Examine sales reports to see what goods and services have and have not sold well.
Manage staff: Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Manage revenue: Manage revenues, including deposit reconciliation, cash handling, and delivery of deposits to the bank.
Maximise sales revenues: Increase possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.
Ensure compliance with purchasing and contracting regulations: Implement and monitor company activities in compliance with legal contracting and purchasing legislations.
Implement sales strategies: Carry out the plan to gain competitive advantage on the market by positioning the company’s brand or product and by targeting the right audience to sell this brand or product to.
Set sales promotions: Reduce the selling price of products, in order to maximise revenue at various periods of the year.
Set sales goals: Set sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.
Supervise sales activities: Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
Control of expenses: Monitoring and maintaining effective cost controls, in regards to efficiencies, waste, overtime and staffing. Assessing excesses and strives for efficiency and productivity.
Monitor customer service: Ensure all employees are providing excellent customer service in accordance to company policy.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of retail department manager. However, mastering this knowledge allows you to have more opportunities for career development.

Accounting techniques: The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.
Teamwork principles: The cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.
Communication principles: The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of retail department manager. However, mastering these skills and competences allows you to have more opportunities for career development.

Create solutions to problems: Solve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising information to evaluate current practice and generate new understandings about practice.
Maintain relationship with customers: Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
Examine merchandise: Control that items put up for sale are correctly priced and displayed and that they function as advertised.
Maintain relationship with suppliers: Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.
Recruit employees: Hire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.
Apply business acumen: Take appropriate actions in a business environment in order to maximise possible outcome from each situation.
Analyse consumer buying trends: Analyse buying habits or currently prevalent customer behaviour.
Improve business processes: Optimise the series of operations of an organisation to achieve efficiency. Analyse and adapt existing business operations in order to set new objectives and meet new goals.
Develop an organisational structure: Create and develop the organisational structure of a group of people working together to realise the goals of the organisation.
Measure customer feedback: Evaluate customer’s comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
Meet deadlines: Ensure operative processes are finished at a previously agreed-upon time.
Apply procurement: Undertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.
Manage inventory: Control product inventory in balance of availability and storage costs.
Train employees: Lead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the performance of individuals and groups in organisational settings.
Show diplomacy: Deal with people in a sensitive and tactful way.
Manage theft prevention: Apply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.
Motivate staff to reach sales targets: Stimulate your staff to achieve sales goals set by the management.
Negotiate buying conditions: Negotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Perform market research: Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

ISCO group and title

1420 – Retail and wholesale trade managers

 

 


 

 

References
  1. Retail department manager – ESCO
Last updated on August 8, 2022

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