Password Protected
Nope
Yep, that's right!
Career Guidance Skills information skills S2.1 - conducting studies, investigations and examinations S2.1.1 - conducting investigations Perform market research
Description
Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 69 occupations
- Optional in 53 occupations
- Total: 122 occupations
- Most common in: ISCO major group 3 (Technicians and associate professionals)
Essential for
- Hospitality revenue managerHospitality revenue managers maximise revenue generated from facilities such as hotels,  holiday resorts and camping grounds by analysing trends and competition. They assist establ…
- Wholesale merchant in perfume and cosmeticsWholesale merchants in perfume and cosmetics investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. O…
- Air traffic managerAir traffic managers coordinate the planning of ground control, the maintenance of the aircrafts, and the handling of customers. They strive for the most efficient use of resources…
- Renewable energy consultantA Renewable Energy Consultant is a professional who provides expert advice on the development, implementation, and optimization of renewable energy projects. They work with clients…
- Product development managerProduct development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, tech…
- ICT presales engineerICT presales engineers actively drive and manage the ICT evaluation stage of the sales process, working in conjunction with the sales team. They provide technical guidance to pre-s…
- Wholesale merchant in household goodsWholesale merchants in household goods investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other t…
- Online sales channel managerOnline sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online…
- Wholesale merchant in fish, crustaceans and molluscsWholesale merchants in fish, crustaceans and molluscs investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of…
- Movie distributorMovie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and…
- Online marketerOnline marketers play a crucial role in today's digital landscape, where businesses strive to establish and expand their online presence. These professionals leverage various digit…
- Trade regional managerTrade regional managers are responsible for activities and staff in an assigned region for a specific chain of stores. Other titles The following job titles also refer to trade…
- Wholesale merchantWholesale merchants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other titles The following…
- Video and motion picture producerVideo and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. V…
- Wholesale merchant in hides, skins and leather productsWholesale merchants in hides, skins and leather products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities…
- Wholesale merchant in pharmaceutical goodsWholesale merchants in pharmaceutical goods investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Ot…
- ICT business development managerICT business development managers increase business opportunities for the organisation and develop strategies that will enhance the smooth running of the organisation, product deve…
- Wholesale merchant in meat and meat productsWholesale merchants in meat and meat products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. …
- Music producerMusic producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers overs…
- Wholesale merchant in machinery, industrial equipment, ships and aircraftWholesale merchants in machinery, industrial equipment, ships and aircraft investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involvin…
- Wholesale merchant in furniture, carpets and lighting equipmentWholesale merchants in furniture, carpets and lighting equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large qu…
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Graphic designerGraphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such a…
- Wholesale merchant in sugar, chocolate and sugar confectioneryWholesale merchants in sugar, chocolate and sugar confectionery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large qua…
- Wholesale merchant in textile industry machineryWholesale merchants in textile industry machinery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goo…
- Wholesale merchant in coffee, tea, cocoa and spicesWholesale merchants in coffee, tea, cocoa and spices investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of …
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Research and development managerResearch and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
- Market research interviewerMarket research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use inter…
- Wholesale merchant in waste and scrapWholesale merchants in waste and scrap investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other t…
- Licensing managerLicensing managers oversee licenses and rights of a company regarding use of its products or intellectual property. They ensure that third parties comply with specified agreements …
- Broadcasting programme directorBroadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewe…
- Wholesale merchant in office machinery and equipmentWholesale merchants in office machinery and equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of…
- Wholesale merchant in agricultural raw materials, seeds and animal feedsWholesale merchants in agricultural raw materials, seeds and animal feeds investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving…
- Automotive engineerAutomotive engineers design and oversee the manufacturing process and operation of motor vehicles such as motorcycles, cars, trucks, buses and their respective engineering systems.…
- Travel agency managerTravel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions…
- Wholesale merchant in machine toolsWholesale merchants in machine tools investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other tit…
- Product managerProduct development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market re…
- Wholesale merchant in electrical household appliancesWholesale merchants in electrical household appliances investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities o…
- Wholesale merchant in textiles and textile semi-finished and raw materialsWholesale merchants in textiles and textile semi-finished and raw materials investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involvi…
- Wholesale merchant in office furnitureWholesale merchants in office furniture investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Minimu…
- Wholesale merchant in hardware, plumbing and heating equipment and suppliesWholesale merchants in hardware, plumbing and heating equipment and supplies investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involv…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- ICT product managerICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, stre…
- Publications coordinatorPublications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
- Industrial designerAn Industrial Designer is a professional who designs and develops products that are both functional and aesthetically appealing. From consumer electronics and household appliances …
- Supermarket managerSupermarket managers are responsible for activities and staff in a supermarket. Other titles The following job titles also refer to supermarket manager: discount supermarket manage…
- Wholesale merchant in metals and metal oresWholesale merchants in metals and metal ores investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. O…
- Agricultural scientistAn agricultural scientist, also known as an agriscientist or agricultural researcher, is a professional dedicated to advancing agricultural knowledge and practices. These scientist…
- Trade development officerTrade development officers develop and implement trade policies both internally and in international import and export relations. They analyse the domestic and foreign markets in o…
- Banking products managerBanking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
- Wholesale merchant in chemical productsWholesale merchants in chemical products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Inclu…
- Wholesale merchant in tobacco productsWholesale merchants in tobacco products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other …
- Radio producerRadio producers are responsible for organising the making of radio shows. They oversee aspects of radio shows such as content, audio production, resource planning and personnel sup…
- Wholesale merchant in clothing and footwearWholesale merchants in clothing and footwear investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. O…
- Wholesale merchant in wood and construction materialsWholesale merchants in wood and construction materials investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities o…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
- Wholesale merchant in live animalsWholesale merchants in live animals investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other titl…
- Brand managerBrand managers are strategic professionals responsible for shaping and maintaining a brand's identity. They play a crucial role in developing brand strategies, overseeing marketing…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
- Wholesale merchant in beveragesWholesale merchants in beverages investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Other titles …
- Pricing specialistPricing specialists are essential members of business and finance teams, focusing on determining optimal pricing strategies for products or services. Their role involves analyzing …
- Book publisherBook publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…
- Personal property appraiserPersonal property appraisers undertake detailed analysis and investigation of personal items such as books, wine, arts and antiques in order to determine their value for sales and …
- Wholesale merchant in agricultural machinery and equipmentWholesale merchants in agricultural machinery and equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantit…
- MerchandiserMerchandisers are responsible for positioning goods following standards and procedures. Duties The duties of a merchandiser typically include, but are not limited to: Planning and …
- Wholesale merchant in flowers and plantsWholesale merchants in flowers and plants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Othe…
- Wholesale merchant in fruit and vegetablesWholesale merchants in fruit and vegetables investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods. Ot…
Optional for
- Metal production managerMetal production managers organise and manage the day-to-day and long-term project work in a metal fabrication factory, to process basic metals into fabricated metals. They create …
- Foundry managerFoundry managers coordinate and implement short and medium term casting production schedules, and coordinate the development, support and improvement of casting processes, and the…
- Search engine optimisation expertA Search Engine Optimisation Expert is a digital marketing professional who specializes in increasing a website’s visibility on search engines like Google, Bing, and Yahoo. By opti…
- PresenterPresenters host broadcast productions. They are the face or voice of these programs and make announcements on different platforms such as radio, television, theatres or other estab…
- Domestic energy assessorDomestic energy assessors advise individuals on energy supply for their homes. They assess the individual's needs and recommend the appropriate source of energy and supplier, attem…
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- SociologistSociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved…
- Automotive designerAn Automotive Designer is a creative professional who designs and develops the exterior and interior aesthetics of vehicles, blending engineering with visual artistry to create car…
- Publishing rights managerPublishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc. Duties The duties……
- Business intelligence managerBusiness intelligence managers gain knowledge of the industry, the innovative processes therein, and contrast them with the operations of the company in order to improve them. They…
- Commercial directorCommercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing …
- Sales account managerSales account managers serve as intermediators between clients and the organisation, managing both sales and long term relations with the client. They have knowledge about products…
- Competition policy officerCompetition policy officers manage the development of regional and national competition policies and law, in order to regulate competition and competitive practices, to encourage o…
- Tourism contract negotiatorTourism contract negotiators negotiate tourism-related contracts between a tour operator and tourism service providers. Other titles The following job titles also refer to tourism …
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Metallurgical managerMetallurgical managers coordinate and implement short and medium term metallurgical or steel-making production schedules, and coordinate the development, support and improvement of…
- Marketing assistantMarketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
- Book editorBook editors find manuscripts that can be published. They review texts from writers to evaluate the commercial potential or they ask writers to take on projects that the publishing…
- Electricity sales representativeElectricity sales representatives assess clients' energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation's services, …
- Fiscal affairs policy officerFiscal policy officers research, analyse and develop policies related to taxation and government spending in public policy sectors, and implement these policies to improve the exis…
- ProducerProducers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication…
- Specialised sellerSpecialised sellers sell goods in specialised shops. Other titles The following job titles also refer to specialised seller: specialized sales advisor specialized sales manager spe…
- Advertising assistantAdvertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
- Insurance agency managerInsurance agency managers coordinate and oversee the operations of an institution or a branch of an institution that offers insurance services. They provide clients with advice on …
- Aquaculture production managerAquaculture production managers plan, direct and coordinate the production of fish, shellfish or other forms of aquatic life such as cash crops, in large-scale aquaculture operatio…
- Healthcare consultantHealthcare consultants advise health care organisations on the development of plans to improve patient care and safety. They analyse health care policies and identify issues, and a…
- Import export specialistImport export specialists have and apply deep knowledge of import and export goods including customs clearance and documentation. They declare goods that cross the border, inform c…
- PawnbrokerPawnbrokers offer loans to clients by securing them with personal objects or items. They assess the personal items given in exchange for the loan, they determine their value and…
- Policy managerPolicy managers are responsible for managing the development of policy programs and ensuring that the strategic objectives of the organization are met. They oversee the production …
- Communication scientistCommunication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
- Insurance product managerInsurance product managers set and direct the development of new insurance products, following the product lifecycle policy and the general insurance strategy. They also coordinate…
- Tooling engineerTooling engineers design new tools for manufacturing equipment. They prepare tooling quotation requests. They estimate costs and delivery time, manage tooling construction follow-u…
- Sports programme coordinatorSports programme coordinators coordinate sports and recreation activities and policy implementation. They develop new programs and aim to promote and implement them, as well as ens…
- Chemical plant managerChemical plant managers coordinate the day-to-day production of chemical products ensuring the quality of products and equipment, the safety of personnel and protection of the envi…
- ICT account managerICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications, or ICT services. They also identify opportunities…
- Customer experience managerCustomer experience managers monitor customer experiences by creating, evaluating, and improving customer interaction in the hospitality, recreation, or entertainment industry. The…
- Shop managerShop managers are responsible for activities and staff in specialised shops. Includes people performing activities which are tipically responsibility of the sellers. Other titles T…
- Retail department managerRetail department managers are responsible for activities and staff in a section in a store. Other titles The following job titles also refer to retail department manager: general …
- Medical sales representativeA Medical Sales Representative is a professional responsible for promoting and selling medical products, equipment, and pharmaceuticals to healthcare providers, including doctors, …
- Advertising copywriterAdvertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work clos…
- Prepared meals nutritionistPrepared meals nutritionists are professionals who may be involved in the development and oversight of the nutritional content of prepared meal delivery services. They ensure that …
- Talent agentTalent agents represent artists, authors, performers and athletes. They promote their clients in order to attract prospective employers. Talent agents set up public appearances, au…
- Policy officerPolicy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They …
- Creative directorCreative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the des…
- Call centre managerCall centre managers set the objectives of the service per month, week, and day. They perform micromanagement of the results obtained in the centre in order to proactively react…
- Energy consultantEnergy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy con…
- Aeronautical information specialistAeronautical information specialists provide high quality aeronautical information management services through technological means. They provide support to senior aeronautical info…
- Telecommunications equipment specialised sellerTelecommunications equipment specialised sellers sell telecommunication equipment and services in specialised shops. Other titles The following job titles also refer to teleco…
- Tourist information centre managerTourist information centre managers are in charge of managing employees and activities of a centre which provides information and advice to travellers and visitors about local attr…
- User experience analystUser experience analysts assess client interaction and experience and analyse users' behaviours, attitudes, and emotions about the usage of a particular product, system or service.…
- Solar energy sales consultantA Solar Energy Sales Consultant is a professional who specializes in promoting and selling solar energy systems to residential, commercial, and industrial clients. They play a cruc…
- Renewable energy sales representativeRenewable energy sales representatives assess clients' energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the…
- DemographerDemographers are population specialists who collect and analyze vital statistics related to human population changes, such as births, marriages, and deaths. They plan and conduct r…
Related skills
- Market research
- Identify customer’s needs
- Sales strategies
- Build business relationships
- Product comprehension
- Identify suppliers
- Negotiate sales contracts
- Have computer literacy
- Assess supplier risks
- Negotiate buying conditions
- Manage budgets
- Identify new business opportunities
- Maintain financial records
Last updated on February 19, 2026
