Advertising assistant

Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled and sorted out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.

The duties of an advertising assistant include, but are not limited to:

• Assist the creative team in designing and creating advertising campaigns.
• Conduct market research appropriate to customers’ needs.
• Assist in competitor analysis and other surveys.
• Communicate clients about rates, changes and corrections.
• Prepare market analysis reports for the management.
• Conduct research online.
• Design and Initiate e-mail campaigning.
• Assist creative team in creating brand image to clients’ products or services.
• Implement best advertising practices.

Advertising assistants usually work full time during a regular work week. They work indorrs in offices or studios.

The following job titles also refer to advertising assistant:

executive advertising assistant
advertising campaign assistant
advertising trainee
advertising clerk
advertising space clerk
publicity assistant

Advertising assistant is typically an entry-level position. It often requires a bachelor’s degree in communication, marketing, journalism or advertising.

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Advertising assistant is a Skill level 2 occupation.

These occupations, although different, require a lot of knowledge and skills similar to advertising assistant.

leather goods finishing operator
leather goods warehouse operator
footwear factory warehouse operator
leather goods packing operator
leather goods hand stitcher

These occupations require some skills and knowledge of advertising assistant. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of advertising assistant with a significant experience and/or extensive training.

advertising sales agent
fundraising assistant

This knowledge should be acquired through learning to fulfill the role of advertising assistant.

• Advertising techniques: The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

These skills are necessary for the role of advertising assistant.

• Perform business research: Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.
• File documents: Create a filing system. Write a document catalogue. Label documents etc.
• Use different communication channels: Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
• Support managers: Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
• Identify customer’s needs: Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
• Liaise with advertising agencies: Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.
• Use communication techniques: Apply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.
• Develop creative ideas: Developing new artistic concepts and creative ideas.
• Use IT tools: Application of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.

This knowledge is sometimes, but not always, required for the role of advertising assistant. However, mastering this knowledge allows you to have more opportunities for career development.

• Types of media: The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
• Content marketing strategy: The process of creation and share of media and publishing content in order to acquire customers.
• Media planning: The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client’s product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.

These skills and competences are sometimes, but not always, required for the role of advertising assistant. However, mastering these skills and competences allows you to have more opportunities for career development.

• Implement marketing strategies: Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
• Manage budgets: Plan, monitor and report on the budget.
• Monitor media industry research figures: Keep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast programs; and of those of online outlets such as search engine optimisation and pay-per-click results.
• Evaluate advertising campaign: Assess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.
• Create media plan: Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
• Examine advertisement layout: Examine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.
• Perform media outlets research: Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.
• Create advertisements: Use your creativity to draft advertiments. Keep in mind the costumer’s requirements, target audience, media and marketing objectives.
• Coordinate advertising campaigns: Organise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other advertising channels
• Collaborate in the development of marketing strategies: Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company’s goals.
• Provide written content: Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.
• Create media schedule: Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as Continuity and pulsing.
• Develop media strategy: Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery.
• Create content title: Come up with an appealing title that draws people’s attention to the content of your article, story or publication.
• Design graphics: Apply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.
• Perform market research: Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

4419 – Clerical support workers not elsewhere classified

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References

1. ESCO
2. Advertising Assistant: Job Description, Duties and Requirements – Best Accredited Colleges
3. U.S. Bureau of Labor Statistics